Sr. Ad Attribution Engineer

Job Description

Job Description

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versantâ?™s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

About Us:

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant’s sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass. Visit for more information. 

The Opportunity:

Fandango is seeking a Senior Ads Attribution Engineer to own the automation, architecture, and operational health of its ads measurement and pixel delivery ecosystem. This role exists because the volume of per-movie, per-platform tag provisioning work has reached a scale that demands an engineering solution — and because Fandango’s expanding platform roadmap requires someone who can own measurement accuracy end-to-end as new integrations are shipped. 

Sitting within the F360 team, this role partners closely with F360 Fullstack and Data Engineers. The Fullstack Engineer builds and ships platform integrations, while the Senior Ads Attribution Engineer leads attribution instrumentation by owning tagging, pixel implementation, and signal quality. The role works with engineering teams to ensure events contain the identifiers and measurement signals required for advertising use cases, helps identify and remediate data gaps, and supports the reliable delivery of attribution-ready data to downstream platforms. 

Why This Role Matters:

Today, every film release requires manual creation of multiple tickets to provision tracking pixels across a growing roster of ad platforms and measurement partners. At current volume, this creates a bottleneck that can limit campaign launch velocity and introduce risk when Movie IDs are manually maintained in tag rule conditions. 

The Senior Ads Attribution Engineer will help eliminate that bottleneck by building an automated pixel orchestration layer on top of F360’s existing movie metadata and delivery infrastructure, while owning the measurement standards and signal quality that studio Ad Ops and Performance Marketing teams depend on. 

This is a remote role with expected opportunities for in-person collaboration approximately 10% of the time. This is a salaried position with on-call expectations. 

What You'll Do:

• Design and build automated pixel provisioning and orchestration systems that trigger tag setup across ad platforms when a new movie enters the F360 system, replacing manual ticket-per-film workflows with scalable engineering solutions. 
• Eliminate manual Movie ID maintenance in tag trigger conditions by replacing hardcoded rules with database-driven lookups against F360’s existing PostgreSQL movie catalog. 
• Build and support server-side measurement orchestration for Fandango Ticketing and Fandango at Home, centralizing signal delivery, reducing reliance on client-side tags, and improving measurement reliability. 
• Own event taxonomy, naming conventions, Solution Design Reference documentation, QA standards, and event schemas for tracked events across media platforms and CAPI integrations. 
• Monitor and improve match rates, deduplication logic, schema quality, and feed health across CAPI platform feeds, mobile measurement partner integrations, and ad platform signal delivery. 
• Partner with Engineering, Data Engineering, Product, Privacy, Legal, Data Governance, Cybersecurity, Ad Ops, and Performance Marketing to implement privacy-safe measurement, including consent signals, opt-out workflows, deletion feeds, and compliant data flows. 
• Maintain Adobe Experience Platform Data Collection, Adobe Tags formerly Adobe Launch, and Adobe Analytics instrumentation standards across Fandango Ticketing and Fandango at Home web and app experiences. 

What You Bring:

• Strong engineering fundamentals with the ability to write, test, and ship code in partnership with the F360 engineering team, whether building a Node.js Lambda for pixel provisioning, a Python script to validate mobile measurement partner match rates, or automation that supports server-side event delivery. 
• Hands-on experience with tag management and automation, especially Adobe Experience Platform Data Collection / Adobe Tags, formerly Adobe Launch, with a strong instinct for when manual tag work should be replaced with programmatic delivery. 
• Deep experience with CAPI and server-side measurement, including event schemas, deduplication logic, signal quality, and platform feed health across major ad platforms. 
• Experience with mobile measurement partners, especially Kochava or comparable platforms, including attribution continuity, match rate validation, server-to-server feeds, and mobile SDK requirements. 
• Hands-on expertise with Adobe Analytics, including the ability to define, validate, and govern analytics instrumentation across web and app experiences. 
• Working knowledge of privacy-safe measurement, including consent signal implementation, opt-out and deletion workflows, and cross-functional compliance review processes. 
• Ability to translate fluently between Engineering, Ad Ops, Performance Marketing, Privacy, and external studio or vendor partners. 
• Familiarity with AWS Lambda or serverless architecture, or the ability to build automation on top of similar cloud-based engineering systems. 

You will be successful in this role if you bring Trust to how measurement data and campaign signals are governed, Teamwork in how you partner across F360 Engineering, Ad Ops, Performance Marketing, Privacy, and vendor teams, Transparency in how you document systems, surface risks, and communicate tradeoffs, Agility in how you respond to evolving platform, privacy, and campaign needs, and Entrepreneurial Spirit in how you turn recurring manual work into scalable engineering solutions. 

Bonus points for: 

• Familiarity with Segment CDP, CM360/Floodlight, or advanced measurement methodologies. 
• Experience with incrementality testing or media mix modeling. 
• Mobile SDK experience across iOS and Android. 
• Experience supporting ad tech, marketing technology, audience management, customer analytics, privacy workflows, or high-volume event pipelines. 

Why You’ll Love It Here 

At Versant, you’ll have the opportunity to work on trusted brands that reach audiences at meaningful moments across media, entertainment, sports, and digital experiences. You’ll join a collaborative environment where your work can shape how teams make decisions, improve operational quality, and build scalable systems that support the business. 

This role offers genuine ownership of a measurement domain central to how Fandango’s studio partners evaluate campaign performance. You will have a direct path from the automation you build to the speed, quality, and confidence of future film launches. 

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on ziprecruiter.com.

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.