Retail Regional Manager

Retail Regional Manager

We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we've helped more than 4.25 million people experiencing extreme poverty - and we're just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you're working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you'll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What You'll Do):

Our brick & mortar stores are hubs for connection, inspiration, and adventure and our Regional Manager is the leader who serves as the connective tissue between our field teams and our broader retail strategy. This isn't a role you lead from a distance. You're in the business, working shoulder-to-shoulder with our retail teams, building trust, and cultivating leaders who can connect the dots between business and impact.

As Regional Manager, they/she/he will lead from one of our key markets – Portland, OR · Seattle, WA · Salt Lake City, UT – while supporting the surrounding region. You won't just oversee operations; you'll shape culture, develop talent, and drive the kind of consistent, mission-aligned execution that brings Cotopaxi's story to life in every store.

We're looking for someone with a strong track record of building high-performing teams who is ready to do it at scale. You move fluidly between coach and strategist, between data and people, and you understand that in our world, sales performance and purpose don't compete, they fuel each other!

If you're energized by leading leaders, scaling meaningful connections into real sales impact, and building something meaningful in the outdoor space – we hope you'll apply.

Let's build something great – together.

Job Responsibilities (How You'll Do It):

• Drive regional sales performance through strategic P&L ownership, KPI analysis, and trend-driven action plans focused on maximizing revenue growth and profitability across the region.
• Fuel comp growth through actionable strategies centered on conversion, traffic, UPT, and AOV.
• Hold Store Managers and Multi-Unit Managers accountable to sales results, execution standards, and operational performance.
• Conduct regular, meaningful business reviews to surface opportunities and co-create clear action plans with your store leaders.
• Utilize reporting and analytics to forecast business needs and proactively close performance gaps.

• Lead, coach, and inspire a team of Store Managers and Multi-Unit Managers cultivating leaders who run their businesses with autonomy, accountability, and intention.
• Model floor leadership, selling behaviors, and authentic guest experiences during weekly store visits.
• Build high-performing store teams, championing development for your direct reports and growing the leaders beneath them.
• Recruit, develop, and retain top retail talent building strong succession pipelines across the region.
• Foster an inclusive, people-first culture where belonging fuels performance and every team member feels connected to the mission.

• Drive operational excellence across inventory, systems, and reporting ensuring consistency and compliance across all locations.
• Champion merchandising excellence through strong visual standards, seasonal execution, and compelling product storytelling.
• Identify and implement process improvements that enhance operational efficiency and the guest experience.
• Meet annual labor budgets, review and approving schedules, and utilize traffic reporting to optimize staffing across each market.
• Support new store openings, remodels, and market expansion initiatives as needed.

• Serve as a brand ambassador strengthening community partnerships, supporting local events, and deepening customer loyalty across the region.
• Collaborate with Store Managers to plan revenue-driven events that create meaningful local connections.
• Inspire your teams and drive a deeper connection to our impact and mission across the region.
• Partner cross-functionally with merchandising and planning to optimize inventory, assortment, and product – aligning field execution with broader brand strategy.

The Ideal Candidate (What You'll Bring):

• 5+ years of multi-unit retail leadership experience.
• You lead through presence, not just direction, through strong communication and coaching skills.
• A strong sense of ownership and pride in leading people and building community.
• Successful at building high-performing sales cultures and developing teams that consistently exceed goals.
• Deep understanding of retail KPIs and business analytics to drive impactful performance.
• Proven track record of driving sales growth and achieving business objectives across multiple locations.
• Strong business acumen – you translate data into decisions that drive real financial results.
• Excels at merchandising with experience leading visual standards across locations.
• Comfortable with ambiguity, rapid adaptation, and problem-solving across a region.
• Experience with Google Workspace, Microsoft Office; Shopify POS and/or Power BI experience a plus.
• Hands on leader who is energized by being in-store – in-field presence 3–4 days per week across your region (7–10 stores) with schedule flexibility to meet the needs of the business.
• Ability to lift up to 50 lbs and be active on the floor during store visits.

Job Benefits (The Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we're proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.

Here is a snapshot of the benefits we provide:

Core Benefits

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company paid employee assistance program.

Wellness Benefits

• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Time: Two team building moments for the store to recharge and reconnect together.

Uniquely Us

• Live the brand you love with 60% off Cotopaxi products.
• Kit yourself out with the help of additional outdoor brand discounts to support any adventure.
• Dig deeper and expand through our intentionally curated learning and development opportunities.
• Stay connected no matter your location or department through regular virtual/in-person celebrations.
• Thrive at work and be a part of a culture that embraces impact, performance, and belonging in unique ways!

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We're on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here.

You don't have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you'd like to help Cotopaxi Do Good. We can't wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.