Marketing Specialist

Marketing SpecialistThe marketing specialist will work in the marketing department reporting to the marketing manager. This person will manage campaigns, ad planning/placement, press release placement, mail house coordination and other marketing-related functions. The marketing specialist will serve as a liaison between the media, mail house vendors and other various marketing suppliers to ensure proper delivery of programs within a specified timeframe.Responsibilities:Assist marketing manager with writing materials for monthly product campaignsWrite copy for miscellaneous projects as requestedPublish/share daily content (text, images, video) on multiple social media platformsMaintain press release contact list and distribute press releases monthly to various publicationsSeek out PR opportunities in various trade publicationsManage and maintain presence in print and online Buyer's Guides/supplier sites, and seek ways to improve our presence and increase conversionsResearch companies, names and addresses and lists using Google, LinkedIn and company websites for future marketing mailingsWork with creative services to develop print and online ads, banners, mailings, newsletters, etc.Collaborate with the product management and creative services departments to coordinate, track and manage the production for projects, including but not limited to direct mail, print, web, PR, etc.Develop and maintain the media schedule for direct mail, print and online advertising, and ensure all deadlines are met by the scheduled due datesResearch medical device manufacturing publications, obtain media kits and schedule media-planning meetings with our media partners in the third quarterCorrespond with media partners for ad placementHelp develop and maintain the yearly marketing budgetAssist in coordinating annual catalog logistics, which include running advanced finds for catalog marketing lists, obtaining postage quotes, arranging shipments to our mail houses and distributors in China and Japan, and working with our warehouse manager regarding catalog countsCoordinate mail drops and follow fulfillment and postal guidelinesCreate insertion orders for the publications for ad placement and prepare purchase ordersProcess monthly advertising invoices and submit to accounting departmentWork with the sales team to ensure they are briefed on direct mail pieces and have the proper information to discuss details with customersManage newsletter bounce backs – deactivate contacts, add replacement contacts into CRM for those who have left or who have email address changesPerform other duties as requested or neededSkills:Able to think creatively and translate ideas into clear and concise copyAble to meet tight deadlinesExcellent organizational skills and the ability to multitaskA willingness to learn from other creative and marketing professionalsKnowledge of social media platformsAbility to work independently and with a teamDetailed-oriented, with excellent organizational skillsStrong research and analytical backgroundOutstanding oral and written communication skillsMust be able to work both independently and cooperatively with staff and managementRequirements:Bachelor's degree in marketing, communications or related field2 years of experience working in a marketing positionMS Office experience, specifically Excel and WordMS Dynamics or CRM database experience a plus