Assistant Brand Manager, Marketing

Assistant Brand Manager, MarketingThe Assistant Brand Manager, Marketing is responsible for assisting with the brand's strategy development and execution through data analysis, performance tracking, project leadership through Stagegate process, and collaboration with cross-functional partners. This individual will be someone interested in brand management with a strong data & analytical foundation that can turn insights into actionable recommendations. In addition to supporting the annual business processes and general management, the Assistant Brand Manager, Marketing will have ownership over the Marketing budget & brand-specific projects.We are hiring Assistant Brand Managers for three of our biggest and most dynamic businesses:Smucker's Uncrustables: Smucker's Uncrustables is a beloved CPG brand and one of the fastest growing brands in the center store. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.Meow Mix: The only brand cats ask for by name is the #1 Dry Cat food brand, Meow Mix. Delivering the taste cats crave across our portfolio of dry, wet and treats, Meow Mix is a strategic focus for the JM Smucker company. The brand offers tremendous opportunities for motivated marketing professionals to help shape strategy, unlock growth, and lead execution across multiple channels and exciting initiatives within a multi-billion-dollar CPG company.Peanut Butter: The Peanut Butter portfolio, which includes iconic brands such as Jif, Smucker's Natural, Santa Cruz Organic, and Smucker's Goober, is a strategic focus for The J.M. Smucker Co. The portfolio provides a tremendous opportunity for a motivated marketing professional to help shape strategy, unlock growth, and lead execution across a dynamic collection of brands at a multi-billion-dollar CPG company.Location: Orrville, Corporate OfficesWork Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.In this role you will:Market & Competitor AnalysisEvaluates data and market trends impacting the business to develop strong recommendations and strategiesDevelops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.Catalog relevant competitive and consumer information relating to respective categories to feed the business planning process.Brand and Marketing ManagementSupport Brand team in development of annual brand plan, marketing objectives, long-range and annual operating plan.Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.General AdministrativeManagement of the Marketing budgetsFoster, contribute and lead, as appropriate, communication flow across disciplinesUnderstand data reporting systems including CircanaService ad-hoc information requests from Marketing TeamHand raise for one-off tasks / projects that pop up throughout the yearWhat we are looking for:Minimum Requirements:Bachelor's degree (Marketing or Business degree is preferred)At least 2 years of relevant CPG brand marketing experienceExperience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the businessExperience with Excel, Word, PowerPointDetail-orientedData/system knowledgeable/savvyStrong communication and leadership skillsDemonstrated analytical strengthExperience tracking & optimizing business results, driving projects with cross functional excellenceThe Right Place for YouWe are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.