Marketing & Sales Manager

At Park Vista Senior Housing Management we are committed to providing exceptional senior living experiences while fostering a culture driven by our core values of  Dignity, Collaboration, Compassion, and Transparency . With senior living communities in Wisconsin, Iowa and Illinois, we strive to create an environment where residents and their families feel cared for and supported.

We are currently seeking a Marketing & Sales Manager  for Noel Manor Retirement Living in Verona, WI . This community has Independent Living, Assisted Living and Memory Care on the campus. If you are passionate about making an impact, building relationships, and helping communities thrive, we want to hear from you!

Position Overview: 

The Marketing & Sales Manager is the primary driver of on-site lead conversion and revenue growth for the community. This role owns the full sales cycle from inquiry to deposit, with accountability for achieving and exceeding monthly move-in targets. The Marketing & Sales Manager works in close partnership with the Regional Sales & Marketing Director to align lead generation efforts with on-site conversion strategies, ensuring a seamless and compelling prospect experience at every touchpoint.

What You’ll Get to Do as Marketing and Sales Manager:

• Own the on-site sales process from initial inquiry through signed residency agreement and deposit collection.
• Conduct high-impact discovery calls, community tours, and follow-up interactions designed to advance prospects through the sales funnel and close.
• Maintain a disciplined, structured follow-up cadence for all active leads using the community's CRM system.
• Manage and prioritize a lead pipeline, applying strategic closing techniques to move prospects toward decision.
• Collaborate regularly with the Regional Sales & Marketing Director to review lead volume, lead quality, and campaign performance.
• Provide on-the-ground feedback on prospect objections, competitive pressures, and market trends to inform marketing strategy.
• Participate in regional sales meetings, strategy sessions, and performance reviews.
• Share insights on prospect demographics and motivators to help refine marketing messaging and targeting.
• Deliver a consultative, relationship-based sales experience that reflects the community's brand and values.
• Build trust with prospects, adult children, and influencers involved in the senior living decision.
• Host personalized community events and tours designed to accelerate decision-making.
• Accurately maintain all prospect records, contact history, and pipeline status in the CRM daily.

Key Competencies We Are Looking For in a Marketing and Sales Manager:

• Closing drive — persistent, goal-oriented, and motivated by hitting and exceeding targets.
• Emotional intelligence — ability to navigate sensitive family conversations with compassion and patience.
• Collaboration — strong cross-functional partner to marketing, operations, and care teams.
• Organization — rigorous pipeline management and disciplined follow-through.
• Adaptability — thrives in a fast-paced environment with changing priorities and prospect timelines.

What You Can Expect from Us at Park Vista:

• Supportive Work Environment: A collaborative and inclusive culture that values your contributions.
• Professional Growth: Opportunities for ongoing training and career development.
• Competitive Benefits: PTO, Medical, Dental, Vision, Life and Disability Insurance; 401(k) after one year of employment.
• Work-Life Balance: Flexibility to help you succeed at work and in life.
• A Chance to Make a Difference: Be part of a company that values meaningful connections and cares deeply for its communities.

Compensation Package for Marketing and Sales Manager:

• Base Wage: $55,000 - $65,000 annual salary based on experience and education 
• Bonus Compensation : Competitive base salary plus an aggressive admission and occupancy bonus compensation plan tied to move-in revenue and occupancy growth, with substantial earning potential for high-performing sales leaders.