Director National Accounts - West
Wilson Daniels Wilson Daniels
Job Description:
WHO IS WILSON DANIELS?
Founded in 1978, Wilson Daniels is a family-owned, fully integrated sales and marketing company representing a highly curated portfolio of the world's most distinguished wineries. For more than four decades, we have built enduring partnerships with luxury wine producers whose commitment to terroir, quality, and authenticity has established them as benchmarks within their respective regions.
Today, Wilson Daniels continues to uphold the vision of founders Win Wilson and Jack Daniels by representing iconic estates and elevating the standards of excellence across the fine wine industry.
At Wilson Daniels, we inspire a passion for exceptional wine through world-class marketing, education, and brand stewardship. We cultivate long-term, mutually rewarding relationships with our employees, winery partners, distributors, and customers, while striving to be recognized globally as the premier fine wine company, setting the standard for integrity, quality, and excellence. We celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to succeed. Employment decisions are based on qualifications, merit, and business needs. ABOUT THE ROLE
The Director of National Accounts is responsible for driving profitable growth across a portfolio of strategic, multi-location national accounts. This highly visible role develops and executes sales strategies that expand brand presence, increase revenue, and strengthen partnerships with key customers and distributor partners. The ideal candidate is a results-driven sales leader with strong relationship-building skills, deep industry knowledge, and a proven track record of success in both on-premise and off-premise national account channels. KEY RESPOSIBLITIES
Develop and strengthen relationships with national account decision-makers while identifying and pursuing new business opportunities.
Create and execute strategic account plans that deliver revenue growth, profitability, and brand performance objectives.
Partner with distributors and key customers to ensure successful execution of sales initiatives, programming, and promotional activities.
Design and implement customer programs, including RFP submissions, by-the-glass initiatives, wine list placements, staff training, and limited-time offers (LTOs).
Maintain strong relationships with distributor leadership and sales teams through regular business reviews, product launches, and program development.
Coordinate national pricing strategies and inventory management for brands participating in account programs.
Lead solution development efforts that address customer objectives while aligning internal resources and stakeholders.
Support and participate in industry, trade, and consumer-facing events.
Achieve annual volume, revenue, and profitability targets by account and brand.
Monitor market activity, identify growth opportunities, and recommend strategies to increase market share and distribution.
*This is not intended to be a comprehensive list of the duties and responsibilities of the position and that the duties and responsibilities may change without notice. Am I the right fit?
Not everyone can be a Director, National Accounts. To be seriously considered for the role here is what you’ll bring: Education & Experience:
Bachelor's degree required.
10+ years of relevant sales or account management experience, preferably within beverage alcohol.
Proven experience managing large national account customers across both on-premise and off-premise channels.
Luxury wine sales, supplier, or beverage alcohol marketing experience strongly preferred.
Demonstrated success negotiating strategic agreements and driving profitable growth.
Skills & Competencies:
Proven track record of delivering sales results and achieving growth objectives.
Strong communication, presentation, negotiation, and relationship-management skills.
Exceptional business acumen with the ability to analyze opportunities and make data-driven decisions.
Highly organized with strong attention to detail and the ability to manage multiple priorities.
Entrepreneurial mindset with a proactive, solution-oriented approach.
Advanced proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
Ability and willingness to travel extensively throughout the United States and internationally as needed.
Demonstrated ability to build long-term partnerships through exceptional customer service and collaboration.
Physical requirements:
Ability to work in a professional office environment and operate standard office equipment.
Ability to lift, carry, move, and transport product samples, promotional materials, and event supplies weighing up to 50 pounds.
Valid driver’s license and reliable transportation required.
*The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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