Hospital Liaison III (Business Development)

Hospital Liaison III

Elevate Patient Financial Solutions has an exciting career opportunity available as a Hospital Liaison III. This position will be responsible for a territory covering Burleson, Mansfield, Colleyville, and Grand Prairie, Texas.

Job Summary

This role will visit and engage community providers to develop relationships and influence patient referral and admission trends. They will educate providers on the ER and IP service lines and technology, while striving to increase referrals and inspire loyalty to the targeted facilities. They will be responsible for conveying the comments and insights of the community's providers to client leadership team and conveying the cultural and strategic initiatives to the provider community. Additionally, they will manage the assigned marketing territory and will be responsible for representing and marketing ED and IP admissions services to local providers. Including, but not limited to, referring physicians and their office staffs, skilled nursing facilities, long-term care facilities, free-standing Emergency Departments, and/or retirement/nursing homes.

Essential Duties and Responsibilities

Core Growth Engagement Objective:

• Build admission volume for network of freestanding ERs through a dedicated outreach effort to build awareness, identify admission opportunities, and enhance the admission and care coordination process.
• Use analytics and market data to identify admission opportunities from partner hospitals and quantify value.

Outreach, Education, and Business Development:

• Develop provider and provider office relationships to grow standard-alone hospital ER and IP admission sources.
• Identify and build key relationships with facilities requiring hospital admission options like Skilled Nursing Facilities, Retirement Homes, and Rehab Hospitals.
• Follow analytics and call routing to identify key admitting sources including:
• Building relationships with all potential admitting sources, with particular emphasis on SNFs, community internists needing direct admits, oncologists needing support services, and other key specialists.
• Educating providers on the optimal patients and acuity for the freestanding ER and hospital platform.
• Collecting feedback on ways to enhance the clinical platform and offerings.
• Developing bi-directional communication between providers and hospital stakeholders to ensure quality service and communication.
• Assisting in the creation of educational materials to promote services and identify the appropriate admission clinical indications.
• Reporting feedback to leaders on a daily and weekly basis, through appropriate call logs (CRM) and meetings.

Market Intelligence:

• Deliver real time market information to client stakeholders.
• Survey providers, provider office staff, and referring community to identify specific needs, perceptions, and competitive alternatives.
• Ghost shop and collect competitor information; benchmark service levels.
• Use available analytics to follow up on referral opportunity insights, including leakage from medical group.

Marketing Responsibilities:

• Develop and implement ER/ IP ancillary service line marketing strategies and promotional activities including, but not limited to: creating promotional materials, planning educational and speaker programs, scheduling lunches and out-of-office time with physicians and office staff, etc.
• Work with the hospital's marketing team to plan and execute marketing efforts focusing on referring physicians in the hospital's target market.
• Identify and research potential areas of growth.

Territory Management:

• Identify and build quality relationships with referring physicians, schedulers, and office staff in the primary, secondary, and tertiary service areas and surrounding communities.
• Design and follow a disciplined call route.
• Make routine cold calls on new physician offices and other targeted facilities determined as source of referrals.
• Serve as a liaison between the hospital and physician offices to uncover customer needs, concerns, and appreciation. Work with hospital staff to coordinate field activity, market feedback, and follow up tasks.
• Manage territory strategically to increase the number of ER/ IP service referrals to the designated facility. Prioritize call activity and emphasis on physicians or physician groups with significant referral potential.
• Routinely monitor and gain information on competition in the Freestanding ER marketplace. Benchmark Client offerings and services against competition.

Business Development:

• Brainstorm strategic initiatives with senior administration and ElevatePFS RM&A leadership to grow existing service lines and expand into new clinical services.
• Project manage resources within Client and ElevatePFS Referral Management Services to implement key strategic projects.
• Monitor the performance indicators of primary clinical service lines to proactively respond to changes in referral volume and capacity.
• Problem-Solving:
• Solicit feedback from referring physicians to understand strengths and weaknesses of services from customers' standpoint.
• Identify areas for improvement and execute plans to resolve problems.
• Work across departments and with various department personnel to complete tasks and resolve issues.

Teamwork:

• Routinely meet with management, service line directors, marketing, and physicians to provide feedback received from customers and market feedback.
• Report on activity level and outcomes of activities and initiatives on a regular basis focusing on service line growth and problem resolution.
• Other duties as assigned

Qualifications and Requirements

• Bachelor's degree required (Public Health, Health Policy, Healthcare Administration, or related field preferred)
• Master's degree highly desirable
• Minimum of four (4) years of professional experience, including at least two (2) years in healthcare
• Physician relations or direct physician?partnering experience preferred
• Clinical experience with active licensure (e.g., RN, MSN, EMT, LPN) highly desirable
• Strong understanding of healthcare service lines and industry operations
• Solid financial acumen with proficiency in Excel, Word, and PowerPoint
• Ability to analyze reports, market data, and performance trends and summarize insights for executive leaders
• Exceptional written and verbal communication skills, including experience presenting to senior and C?suite leaders
• Experience building and maintaining relationships with physicians and key referral sources
• Ability to facilitate communication and problem resolution across physicians and health system departments
• Exposure to clinical settings with understanding of patient flow and basic clinical terminology
• Highly professional, confident, and persuasive with strong customer service orientation
• Detail?oriented, collaborative, and able to manage multiple priorities in a fast?paced environment
• Results?driven, goal?oriented, and able to operate effectively under pressure
• Demonstrates integrity, discretion, and respect for confidentiality
• Remote and hybrid positions require internet connectivity that meet the Company's upload and download requirements.

Benefits

ElevatePFS believes in making a positive impact not only within our industry but also with our employees the organization's greatest asset! We take pride in offering comprehensive benefits in a vast array of plans that contribute to the present and future well-being of our employees and their families.

• Medical, Dental & Vision Insurance
• 401K (100% match for the first 3% & 50% match for the next 2%)
• 15 days of PTO
• 7 paid Holidays
• 2 Floating holidays
• 1 Elevate Day (floating holiday)
• Pet Insurance
• Employee referral bonus program
• Teamwork: We believe in teamwork and having fun together
• Career Growth: Gain great experience to promote to higher roles