Sales & Event Coordinator

Job Description

Job Description

Description:

Help Shape the Next Chapter of One of Los Angeles' Most Iconic Life Plan Communities.

You’ve probably helped to fill a community before and know the satisfaction of helping someone find their next home. You've built relationships, exceeded occupancy goals and guided hundreds of families through one of life's biggest decisions.

So...what's next? What if your next chapter had the opportunity to help reinvent one of the most iconic Life Plan Communities in Los Angeles?

Sell a community people fall in love with.

Founded more than 130 years ago, Hollenbeck Palms is California's original Life Plan Community, known for its extraordinary gardens, historic architecture and beautiful campus that has even served as the backdrop for Hollywood productions, and we are entering a new era.

With a new Chief Operating Officer, significant investments planned across the campus and a fresh brand marketing strategy designed to generate a strong pipeline of leads, Hollenbeck Palms is entering an exciting new chapter. We're looking for an experienced Life Plan sales professional who wants to be part of the reinvention—and help shape the future of one of Southern California's most iconic communities.

If you've successfully sold Life Plan communities before, you know opportunities like this don't come along very often.

You'll have marketing behind you.

We're making a significant investment in sales and marketing, including a messaging refresh, digital marketing, advertising, public relations and lead generation designed to help fill your pipeline with qualified prospects.

Work where mission matters.

As a nonprofit organization, our success is reinvested into the community, our residents and our future, rather than distributed to shareholders. It's a place where doing well and doing good, go hand in hand.

Bring your ideas.

We're looking for someone who enjoys building relationships, solving challenges creatively and contributing to ideas. Your experience and perspective will be valued here.

We're looking for someone who...

? Has 3 or more years of proven Life Plan Community (CCRC) sales experience.

? Understands relationship selling and loves helping older adults and families navigate one of life's most important decisions. Honors confidientiality.

? Is enthusiastic, emotionally intelligent and genuinely enjoys connecting with people.

? Thrives on goals, healthy competition and celebrating success.

? Lead qualification and CRM discipline

? Give multiple campus tours daily, which means the ability to talk distances throughout the campus.

? Brings professionalism, creativity and initiative to every opportunity.

? Wants to be part of building something special—not simply maintaining the status quo.

Compensation

Hollenbeck Palms believes in work-life-balance and offers a base salary plus a generous commission for performance.

? Competitive base salary: $65,000–$75,000

? Healthy commission schedule

? 7 paid holidays and accrued vacation days up to 15 days

? Health insurance, 401K

? The opportunity to grow alongside one of California's most respected nonprofit senior living organizations.

Come help shape the future of Hollenbeck Palms. For a complete position description, responsibilities and qualifications, please see the full job description

Essential Duties and Responsibilities

Sales Development and Lead Management

? Collaborates with the sales and marketing team to achieve and sustain community occupancy goals.

? Generates, qualifies, and closes sales opportunities through proactive calling, outreach, networking, and systematic follow-up.

? Reviews CRM data daily to identify, track, qualify, prioritize, and advance leads from multiple sources.

? Maintains accurate, timely prospect records, relationship status, activity history, and detailed notes within the CRM system.

? Encourages prospect engagement by securing tours, applications, and waitlist deposits, as appropriate.

? Prepares concise reporting on prospect status, pipeline activity, conversion progress, and sales results.

Prospect Consultation, Tours, and Admission Coordination

? Qualifies prospective residents by assessing housing preferences, anticipated care needs, and financial readiness before move-in.

? Conducts personalized community tours tailored to each prospect’s needs, preferences, timeline, and decision-making process.

? Clearly communicates community services, lifestyle benefits, pricing structures, entrance and monthly fee options, and applicable assessment processes.

? Effectively positions community features and value propositions within the local market and against competing alternatives.

? Coordinates pre-placement meetings, clinical assessments, financial prequalification, documentation, and related interviews with clinical and administrative staff.

? Escalates clinical, financial, or eligibility questions to the appropriate leader.

Resident Experience, Retention, And Move-In Coordination

? Builds and sustains positive relationships with current residents and their families to support resident retention and referral generation.

? Coordinates new resident move-in logistics with internal departments, including unit readiness, documentation, mover scheduling, orientation, welcome activities, and other transition needs.

? Serves as liaison between new residents, families, and the Resident Welcome Committee to promote a smooth transition and community integration.

? Follows through on identified concerns or transition barriers and communicates updates to appropriate internal partners.

Marketing, Outreach, and Referral Development

? Partners with the sales and marketing department and external advertising agency to develop, update, and distribute marketing communications.

? Cultivates referral pipelines through engagement with residents, families, professional partners, community organizations, and other referral sources.

? Plans, organizes, and executes on-site and off-site events designed to attract prospective residents and referral partners.

? Represents the organization at Chamber of Commerce events, community meetings, and other outreach opportunities.

? Contributes to promotional materials, including brochures, videos, direct mail, presentations, and other sales collateral.

? Helps ensure consistent application of the community’s brand identity across internal and external touchpoints.

? Coordinates community social media and blog content with the advertising agency and internal stakeholders, as assigned.

? Collaborates with cross-functional teams on community design enhancements and capital upgrades that support marketability and the resident experience.

Collaboration And Professional Responsibilities

? Works collaboratively with clinical, operations, dining, activities, finance, facilities, and other departments to support the sales process and resident transition.

? Maintains confidentiality, professionalism, responsiveness, and strong customer service when interacting with prospects, residents, families, and external partners.

? Participates in required meetings, training programs, and continuing education related to senior living, admissions, sales, marketing, and regulatory expectations.

? Supports Hollenbeck Palms’ mission, values, and commitment to quality of life, excellence, compliance, efficiency, appreciation, and balance.

Performs other related duties and special projects as assigned.

Minimum Qualifications

• Bachelor’s degree in marketing, business, healthcare administration, communications, or related field; equivalent relevant experience may be considered.
• Two or more years of progressive sales, admissions, marketing, or business-development experience in senior living, healthcare, hospitality, real estate, or another relationship-based sales environment.
• Experience in assisted living, life plan community/CCRC, skilled nursing, or another senior-care setting strongly preferred.
• Demonstrated ability to manage a sales pipeline, conduct consultative sales conversations, and meet occupancy, census, or revenue goals.
• Working knowledge of senior-living admissions processes, levels of care, and related privacy and regulatory considerations preferred.
• Proficiency with CRM databases, Microsoft Office, virtual communication tools, and reporting systems.
• Excellent verbal and written communication, presentation, listening, relationship-building, organization, and follow-through skills.
• Ability to read, write, and speak English fluently; bilingual and bicultural skills preferred.
• Valid California driver license, reliable transportation, and proof of automobile insurance for local outreach and event responsibilities, as required.

Core Competencies

• Consultative selling and closing
• Relationship management and customer service
• Lead qualification and CRM discipline
• Event planning and community outreach
• Collaboration and cross-functional coordination
• Professional judgment, discretion, and confidentiality
• Problem-solving, initiative, and attention to detail

Working Conditions and Physical Requirements

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

• Frequent sitting, computer, telephone, written communication, and data-entry work.
• Regular standing and walking throughout the campus and between buildings while conducting tours, attending meetings, and meeting with prospects, residents, and families.
• Occasional evening, weekend, and off-site work may be required for tours, outreach events, open houses, or business needs.
• Ability to communicate effectively in person, by telephone, and through electronic communications; visual ability sufficient to review documents and computer screens.
• May work in a fast-paced environment with interruptions, competing priorities, emotionally sensitive conversations, and time-sensitive move-in needs.