Director of Marketing - Wholesale

Job Description

Job Description

About the Job

The Director of Marketing will be responsible for managing and prioritizing marketing needs to support ULAC’s portfolio of brands from product development to sell through across wholesale/retail channels. This position will oversee marketing’s role in Go-To-Market (GTM) process and execute consumer marketing initiatives in partnership with sales, creative services, licensors, and key customers. Brands include but not limited to: Hurley, Ted Baker, Scotch & Soda, Puma, Skechers, Champion.

What You Will Do: (including but not limited to):

• Product Development
  • Work with the product development and design teams on new product initiatives and seasonal big idea and partner with the trim and packaging creative team on all “on-product” marketing.
  • Manage approvals and follow up with brand partners (licensor), acting as the marketing liaison between the teams.
  • Work with the commercial (sales) team on market sell-in . Developing compelling sales market & showroom materials to aid the sales team and meeting with accounts to understand their business objectives.
  • Trade Show & Event Activation Develop trade show needs in partnership with sales and creative director to execute trade show booth plans.
• Wholesale Account Activation
  • In-Store POS development. Align with Commercial (sales) team, merchant team, and retailers on creative and development of in-store POS collateral and floorplan needs. Maintain calendar for decision making and asset delivery.
  • Partner with Retailers on all co-op or retailer media . Collaborate with retailers on spend, policies, objectives, KPI’s and creative. Maintain calendar for decision making and asset delivery.
  • Partner with digital commercial (sales) teams & ULAC digital marketing team on marketing creative and media needs for on-site retailer marketing and media opportunities with all digital partners (i.e. Amazon, MMN, Kohls Media Network, etc.)
  • Manage approvals and follow up with brand partners (licensor) & retailers, acting as the marketing liaison between the teams.
• Photo Shoot Management:
  • Spearhead seasonal campaign shot needs for all business stakeholders to support business needs for POS and digital assets.
  • Coordinate shoot preparation with licensor when needed, styling and creative teams for shoots. seasonal campaigns and supplemental shoots as needed.
  • Manage Product Photography (PDP) image needs with the sales and studio production team to ensure all product photography is captured for each season .
  • Perform any other duties as assigned in support of the company needs and operations.

Qualifications/Requirements:

• Bachelor’s degree in marketing, business or related field and 8+years of experience in Apparel Marketing with a proven track record of building and executing marketing plans in wholesale/retail channels or equivalent combination of education & experience.
• Strong written and oral communication, organizational skills with the ability to collaborate with and lead cross functional teams.
• Strategic thinker who can drive creative problem solving and quantitative ability to understand and interpret data.
• Process oriented. Has experience working in an environment that has established project management processes and tools.
• Working knowledge of photography production.
• Proficient in Microsoft Office (Excel, PowerPoint and Word) and strong working knowledge of Adobe Creative Suite, especially InDesign, Illustrator and Photoshop
• Open-minded, with an ability to collaborate effectively at all levels within the company.
• Entrepreneurial attitude with ability to take on multiple projects and deadlines at once.
• Experience working with an external partner as the point of contact including licensors, key accounts and any other outside resources.
• Experience managing team of people.

What We Offer

At ULAC, we are committed to supporting the well-being and professional growth of our employees. Our comprehensive benefits package for all New York & New Jersey-based employees includes:

Medical, Dental, and Vision Insurance
Access to quality health care coverage with a variety of plan options to fit your needs.

Fitness Reimbursement
Reimbursement is for eligible health and wellness programs to encourage a healthy lifestyle through our medical benefits plan.

Short-Term and Long-Term Disability Insurance (100% Employer Paid)
Income protection to support you during unexpected health challenges, 100% company-paid.

Group-Term Life Insurance (100% Employer Paid)

Accidents can happen in an instant, affecting you and a loved one. Our Group-term Life Accidental Death and Dismemberment Insurance is designed to help families by providing financial protection in case of death or severe injury resulting from an accident.

Employee Assistance Program (EAP)
Confidential support services for mental health, work-life balance, and other personal matters.

401(k) Retirement Plan
Plan for your future with our competitive retirement savings plan, including employer matching of up to 4.5%

Pet Insurance
Coverage options to help care for your furry family members.

Paid Time Off (PTO) and Sick Leave
Competitive paid vacation and sick leave to support your work-life balance.

Bereavement Leave
Paid time off to grieve and attend to personal matters following the loss of a loved one.

Flexible Spending Accounts (FSA)
Pre-tax savings accounts for healthcare and dependent care expenses.

Commuter Benefits
Tax-advantaged options to help cover public transit and commuting costs.

Tuition Reimbursement
Support for continued learning and development through approved educational programs.

Voluntary Life Insurance

Option to voluntarily add additional financial protection in the event of an unfortunate loss.

About Us

Unity. Loyalty. Advancement. Charity. It’s what drives United Legwear & Apparel Co. to be the best global designer, manufacturer, and distributor of legwear, bodywear, apparel, and accessories. Founded in 1998 by Isaac E. Ash to make the very best legwear on the market, ULAC is an industry leader offering a full range of products for babies, kids, teens, and adults. We strive to sell our products at affordable prices for families. Hard work and exponential growth year on year has transformed ULAC into a global apparel and accessories company.Our goal to deliver superior products that ensure superior customer satisfaction is made possible by our team of dedicated professionals who work together to make the company the best in business. Our manufacturing, distribution, and logistics division produces the highest quality products at the best possible prices without cutting corners. Integrity of goods is key, so compliance and quality assurance are top priorities, along with meeting every delivery date—whether shipping across the state or around the world. We strive to foster an inclusive company culture that stands united to accomplish our mission. We are loyal to our people, supporting their development and ability to achieve excellence. We believe that when people bring their personal best to work each day, it leads to success, advancement, and upward mobility for all. We believe every individual has two hands: one to help themself, and one to help others. We pride ourselves in our value of charity and the commitments we make to help people in need. ULAC supports organizations that help those compromised by sickness, poverty, natural disasters, socioeconomic inequality, and other dire circumstances. If you share our vision of delivering superior products in a culture of growth, excellence, and caring, then we want to hear from you!For more information about United Legwear & Apparel Co., please visit:

Our Leadership Team Responsibilities

At ULAC, we are looking for people who share our vision of fostering a collaborative culture of continuous improvement. All team members at ULAC are responsible for contributing to a safe and positive work environment so everyone can deliver their best. Leadership behaviors that model ULAC’s mission and values of Unity, Loyalty, Achievement, and Charity include:

• Lead Proactively: Anticipate and solve problems early, stay curious, and encourage team members to focus on solutions and high performance. Drive innovation by identifying and implementing improved approaches.
• Provide Positive & Frequent Performance Feedback: Regularly recognize good work, pinpoint improvement areas, and help with ongoing development.
• Initiate Structure: Implement clear, challenging team goals, communicate them effectively, and create organized plans that align with company objectives.
• Achieve Objectives: Create and follow through on effective plans, guide team members consistently, and use data from reports to make decisions that help people and processes.
• Foster Positive Culture: Build and maintain an uplifting, trusting, and innovative workplace.
• Communicate Effectively: Promote open communication, listen actively, and facilitate teamwork and conflict resolution.
• Motivate and Inspire: Lead by example, show respect, and give encouragement. Inspire teams to achieve their best.
• Train and Develop Others: Act as a coach and mentor, focus on transferring knowledge, enhancing skills, and supporting high performance.

Physical Demands and Working Conditions:

The physical demands and working conditions of this position are representative of what must be met to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions. The functions of this position are typically performed in an office setting and the noise level in the work environment is usually quiet to moderate.

While performing the duties of this position, the employee is regularly required to sit for long periods of time; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to walk. The employee may be occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must be able to lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision and distance vision.

General Acknowledgement & Employment At-Will :

Employment in this position requires adherence to all policies and procedures set forth by United Legwear & Apparel Company. This position description is not an exhaustive list of all duties and responsibilities of the position, is not a contract and is subject to change at any time, with or without notice, by the employer. Furthermore, all employees are employed at-will with United Legwear & Apparel Company and are employed for no definite period of time and employment may be terminated without cause or notice.