Director of Brand Marketing

Director of Brand Marketing

Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment, from booking a venue to designing save-the-dates to registering for gifts and beyond. Twelve years in, Zola's platform continues to bring couples' unique visions to life with the most innovative tools, expert advice, and a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - and even delightful.

We're looking for a strategic, creative, and execution-focused Director of Brand Marketing to shepherd Zola's brand and amplify our story through bold brand campaigns. Reporting to the VP of Brand & Creative, this person will be responsible for building a brand that resonates with today's couples and vendors; generating buzz across owned and earned channels.

You'll manage our social team, external PR partners, and lead brand initiatives from consumer insights to campaign execution – partnering closely with peers on Growth, Lifecycle, Integrated Marketing, Creative, Product, and across business teams.

In a nutshell, success in this role is getting people talking about Zola. If you have a knack for generating buzz – this role is for you.

Responsibilities

• Concept and oversee execution of Zola's brand marketing campaigns (B2C and B2B), using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity.
• Oversee social media at Zola, leading a team of content creation all-stars in developing social strategies that cut through the clutter and bring Zola's brand to life
• Lead the development and amplification of an influencer strategy that spans multiple social channels. Build a best-in-class program by partnering with the most relevant influencers in new, creative ways.
• Oversee a press strategy designed to drive media coverage and cultural relevance; connect the dots between Zola product and marketing initiatives and press "hooks"
• Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
• Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
• Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength
• Partner with Creative to develop and refine brand-level copy across campaigns, social, and key marketing placements, ensuring Zola's voice comes through clearly and consistently at every customer interaction

Requirements

• 8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA)
• Strong fluency in social strategy. You're "chronically online" and extremely passionate about staying on top of evolutions in consumer behavior on new and emerging social channels.
• Proven experience managing social media and PR teams (internal or agency-side)
• Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
• Track record of managing complex cross-functional campaigns with clear ROI
• Excellent communication and presentation skills; comfortable working closely with executives and external partners
• A deep comfortability with getting scrappy, moving quickly, rolling up your sleeves, and figuring things out
• Passion for weddings, events, or consumer lifestyle categories a plus

Why You'll Love Working at Zola We're a team that cares deeply about our users, our brand, and one another. You'll have the chance to make a real impact on a brand couples love—and help shape the most meaningful moments in people's lives.

The salary range for this role is $165,000 - $180,000. This full-time role will be hybrid at our office in NYC (Tuesdays & Thursdays).

About Zola

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.

We are passionate about supporting all forms of love, and we're proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.

Our headquarters is in NYC. Come work with us!