Castrol Digital CCM PU Lead

Entity: Customers & Products

Job Family Group:

Marketing Group

Job Description:

About us

Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fueled by world-class insight and expertise. We’re always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too. Together we continue to grow as the world’s leading energy company!

About the role

Digital PU (Performance Unit) Lead has clear accountability for the execution, implementation, adoption and commercial success of digital tools. While Central IT builds the tools, the MDL ensures those tools are localized, adopted by customers (distributors, workshops, B2B), and ultimately drive more lubricant sales.

The Digital PU Lead, delivers change at ground level- working closely with sales teams, distributors, and customers. Accountable for the digital transformation of the PU by prioritising, deploying and scaling digital products that solve local customer “friction points” whilst maintaining alignment with the global IT platforms, policies and procedures.

Acting as the senior conduit between global product teams and local market leadership teams, the role ensures global platforms are deployed effectively while fully addressing market-specific commercial, regulatory and operational needs. The position provides clear strategic visibility and alignment across business priorities, digital strategy, technology investment, adoption performance and measurable commercial outcomes.

Accountabilities

• PU Gatekeeper: Reviews global digital projects (e.g., an automated ordering app) and "filters" them for local relevance, ensuring they don't fail due to local cultural or technical gaps.
• Adoption Engine: Leads the "boots-on-the-ground" effort to get sales personnel, mechanics and plant managers to actually use the technology, moving them away from manual phone calls/paper.
• Commercial Liaison: Sits in the local leadership team to represent "Digital" as a way to grow the P&L, not just as a technical support function.
• Local Ecosystem Manager: Manages digital partnerships with local e-commerce players (e.g., Amazon, regional B2B marketplaces) to expand Castrol’s digital footprint.

They are NOT the single point of contact (SPOC) for "traditional" IT services like fixing a broken laptop or setting up an ERP password.

Portfolio Leadership -

• Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.
• Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives
• Drive portfolio governance, investment allocation, benefits planning and future planning and prioritization for the market
• Influence global decisions by articulating market-level business value, competitive context, and commercial imperatives

Local Digital Solutions and Market Needs (CCM) -

• Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.
• Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams
• Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability

Global Product Rollout – Senior Leadership -

• Lead the deployment and scaling of global digital products within the market, ensuring readiness, compliance and operational fit
• Advance and resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance
• Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches

Stakeholder Engagement -

• Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and Digital functions
• Translate market strategy and business requirements into actionable guidance for global product teams
• Drive senior-level alignment and collaboration between the market and digital functions outcomes

Product Adoption, Value Realization and Performance -

• Clear adoption and value indicators to ensure impact is measurable.
• Ensure market insight feeds directly back into the global roadmap, thereby addressing real customer friction points and aligns with commercial priorities.
• Drive sustained adoption, optimization and commercial utilization of digital platforms and products across the market
• Provide executive- level reporting on product performance, user engagement and value delivery
• Identify and champion opportunities to improve customer experience, operational efficiency, and commercial outcomes

Education and Experience Requirements

• Bachelor’s degree in marketing, Business, Digital, or Technology-related field
• Professional certifications in digital marketing, product delivery, or agile methodologies are desirable
• Minimum 10+ years’ leading large scale multi-region digital transformations or digital change initiatives preferred
• Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments
• Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles

Skills and Competencies

• Strong background in digital, marketing technology, customer experience, or digital product delivery.
• Practical experience leading local market implementation of global/regional digital platforms.
• Ability to translate customer/consumer insight into clear requirements and product improvements.
• Competence in digital analytics, customer journey mapping, and performance measurement.
• Demonstrated success working in matrix organisations with multiple global/regional collaborators.
• Strong collaboration and communication skills with ability to influence at senior levels.
• Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).
• Change management capability, including training, communications, adoption, and stakeholder readiness.
• Ability to convert complex concepts into actionable plans.
• Strong communication and presentation skills with leadership/gravitas
• Self‑starter, able to operate independently and at pace.
• Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams

Why join BP

At BP, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others.

How much do we pay (Base)? ($165,000 - $ 236,000) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

This position is eligible for US Benefits – Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits . Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits .

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee. You may learn more about our generous benefits at Core U.S. Benefits .

As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits .

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is fully remote

Skills:

Brand Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Developing creative marketing content, Digital Fluency, Generating customer insights, Listening, market, Presenting, Sector, Using market research effectively, Writing skills

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please  contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.