Regional Sales Manager - Central

Regional Sales Manager - Central

At Pittston Co-Packers, we are a team of hardworking individuals driven by a shared purpose: delivering the highest quality beverages through innovation, precision, and pride in our craft. From our production lines to our support teams, we believe in keeping things simple, empowering each other to take ownership, and working together to achieve excellence.

We're not just growing; we're setting a new standard in beverage manufacturing. Our culture is built on trust, collaboration, and a strong commitment to doing things the right way. If you're looking for a workplace where your contributions are valued, your ideas are welcomed, and your growth is supported, you'll feel right at home with us.

Position Summary

The Regional Sales Manager - Central leads distributor-facing sales management and field execution across the Central Division. This role establishes relationships with distributor owners, GMs, and senior sales leaders, manages FSMs once market density justifies headcount, and converts distributor commitments into practical store-level execution plans.

Core Responsibilities

• Prospect, qualify, and manage distributor partners across Central target markets.
• Coach and direct FSMs against route lists, outlet priorities, and execution standards.
• Build distributor launch plans tied to target retailers, forecasted purchase orders, and route coverage.
• Track can-buy vs. did-buy conversion and resolve distributor execution gaps.
• Coordinate local chain, independent, and activation priorities with Key Accounts, Specialty, and field marketing support.
• Maintain disciplined CRM, call notes, scorecards, and weekly reporting cadence.

Requirements

Qualifications / Experience

• 5+ years of beverage, CPG, DSD, distributor management, or regional sales leadership experience.
• Proven ability to work with distributor GMs, owners, VPs, and field sales leaders.
• Experience managing field sales teams or multi-market execution preferred.
• Strong understanding of convenience, grocery, independent, and regional chain execution.
• Ability to travel across Central markets and operate in startup / challenger-brand conditions.

Success Profile

• Builds a distributor network that supports the right retailers, not just available outlets.
• Turns distributor commitments into measurable in-market execution.
• Creates operating discipline across field activity, route coverage, and store-level follow-through.
• Builds the Central region only as distributor coverage and purchase order readiness justify headcount.

Pittston Co-Packers is an Equal Opportunity Employer. We are committed to the principles of equal employment opportunity and affirmative action. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.