Director of Business Development

Director of Business Development

Eminence Home Care is seeking a dynamic, strategic, and growth-oriented Director of Business Development (DBD) to lead, scale, and inspire our regional sales and inquiry-to-admission pipelines. Managing a multi-site footprint across New Jersey, Pennsylvania, Maryland, Connecticut, and New Hampshire, the DBD will own our non-skilled home care (personal care, companionship, and daily living assistance) growth strategy.

This leader will oversee local sales teams, build relationships with high-volume referral sources, and optimize our private-pay and program-funded inquiry conversion processes. The ideal candidate has deep experience in the private-duty or Medicaid personal care space and understands how to align sales drive with caregiver recruiting capacity.

Key responsibilities include:

• Strategic regional growth: Develop and execute regional market penetration plans tailored to non-skilled home care, targeting private-pay families, long-term care insurance (LTCI) providers, and state/Medicaid waiver referral sources across NJ, PA, MD, CT, and NH.
• Multi-site sales & inquiry management: Provide direct leadership and coaching to local Marketers, Community Liaisons, and Intake Coordinators. Ensure local teams are highly responsive, empathetic, and skilled at converting initial family inquiries into scheduled in-home assessments.
• Referral source diversification: Build and maintain active relationships with key non-skilled referral partners, including senior living communities (ALFs/ILFs), geriatric care managers, elder law attorneys, hospital discharge planners, and area agencies on aging (AAAs).
• Sales-to-recruitment alignment: Collaborate closely with regional branch directors and recruiting teams to align sales efforts with local caregiver capacity. Ensure we are actively selling hours in territories where we have the caregiver supply to safely staff them.
• Data-driven conversion metrics: Monitor and optimize key performance indicators (KPIs) including outbound sales call volume, scheduled assessments, inquiry-to-start conversion rates, and average hours per client.
• Operational integration: Work alongside operations to ensure a seamless "hand-off" from the sales/assessment phase to the ongoing service coordination team, guaranteeing an excellent onboarding experience for new clients and their families.