Director of Marketing
South Chicago Packing LLC
Job Description
Job Description
About the job
South Chicago Packing is a trusted food manufacturing partner dedicated to producing high-quality fats, oils, and shortenings for foodservice, retail, and wholesale customers. We prioritize product quality, food safety, and strong customer relationships, while fostering collaboration, accountability, and innovation to drive long-term value.
Position Description:
The Director of Marketing is a brand builder, commercial leader, and key member of the South Chicago Packing Leadership Team , responsible for driving profitable growth across all channels and classes of trade.
Reporting directly to the President , this role owns the integrated marketing strategy and execution across the full marketing mix – including brand, portfolio, innovation, media, and activation inclusive of e-commerce channels - ensuring alignment with business objectives and measurable outcomes.
This role serves as a strategic leader within the organization , partnering closely with Sales, Growth & Innovation, Finance, and Supply Chain leadership to align marketing with enterprise priorities and drive cross-functional results.
The Director of Marketing is also responsible for building and leading a high-performing marketing organization , including:
- Manager of Sales Enablement and Marketing Automation
- Associate Manager of eCommerce and Brand Management
Brand & Portfolio Strategy
- Serve as brand steward, ensuring consistent identity, positioning, and messaging across all touchpoints
- Lead category, competitive, and growth strategy; develop and execute unified B2B and B2C marketing plans aligned to business objectives
- Own annual and quarterly integrated marketing plans across media, PR, promotions, and activations (consumer and trade)
- Shape portfolio and segmentation strategy in partnership with Sales and Growth & Innovation
- Lead packaging art design, partnering with external design agencies to manage development and execution of packaging for line extensions and new-to-market innovation launches, ensuring alignment with brand guidelines and timely delivery of final production-ready artwork
Communication & Channel Marketing
- Lead B2B and B2C communication and media strategy across owned, earned, and paid channels
- Develop messaging frameworks for distributor/operator and shopper/consumer audiences
- Direct agency execution across creative, packaging design, PR, digital, and content to drive awareness, demand, and lead generation
- Partner with Sales and Sales Enablement to improve pipeline conversion, lead nurturing, and CRM effectiveness (Salesforce, Account Engagement, Marketing Cloud)
- Oversee channel marketing including retailer, distributor, and foodservice activation, tradeshow, and customer-specific support
eCommerce & Digital Growth
- Lead direct-to-consumer (DTC) and e-commerce channels, including platform revenue, conversion optimization, and digital merchandising
- Oversee execution of brand presence across digital platforms, ensuring alignment with overall brand strategy
- Partner with internal and external teams to drive profitable growth in eCommerce channels
Innovation
- Partner with Growth & Innovation to develop a multi-year innovation pipeline aligned to strategy and financial goals
- Identify white space opportunities through market, customer, and trend analysis across B2C and B2B
- Support business case development and ensure strong go-to-market plans and launch execution for new products
Data, Analytics & Insights
- Lead use of syndicated and internal data to track brand, category, and competitive performance
- Establish a data-driven marketing approach with clear KPIs across awareness, acquisition, conversion, retention, and ROI
- Partner with the Director of Growth & Innovation to build an insights agenda, supported with a network of Research partners
- Leverage CRM and marketing automation tools to drive segmentation, personalization, and performance
Agency & Budget Management
- Own agency relationships (creative, media, digital, PR, packaging, data, and insights)
- Define scopes of work, project briefs, performance expectations, and accountability measures
- Own marketing budget across B2B and B2C; allocate resources to maximize ROI
- Track effectiveness of spend through regular business and agency reviews, optimizing accordingly
Team Leadership & Development
- Lead, coach, and develop the marketing organization, including:
- Manager of Sales Enablement and Marketing Automation
- Associate Manager of eCommerce and Brand Management
- Establish clear priorities, roles, and performance expectations aligned to company goals
- Build capabilities in digital marketing, CRM, brand management, and commercial execution
- Foster a culture of accountability, collaboration, and continuous improvement
Key Performance Indicators (KPIs)
- Revenue Delivery
- Deliver annual revenue objectives aligned to the company’s operating plan across B2B and B2C channels
- Support pipeline development and conversion improvements in partnership with Sales
- eCommerce Performance
- Improve Return on Advertising Spend (ROAS) across eCommerce platforms
- Drive growth in key digital metrics including traffic, conversion rate, and average order value
- Campaign Effectiveness
- Deliver against defined campaign objectives across reach, engagement, lead generation, and conversion
- Ensure marketing programs are executed on time and tracked against performance targets
- Innovation Launch Performance
- Achieve revenue and volume targets for new product launches in line with Annual Operating Plan (AOP) and Long-Range Plan (LRP)
- Ensure effective go-to-market execution, including timing, messaging, and channel activation
Requirements
- Bachelor’s degree and 10+ years of progressive marketing experience, with leadership experience across both B2B and B2C environments
- Experience in Consumer Goods required; food or beverage experience strongly preferred
- Proven success leading teams and building marketing and digital capabilities
- Strong experience in CRM, marketing automation, and eCommerce (Salesforce ecosystem preferred)
- Demonstrated ability to build and execute integrated marketing strategies that drive measurable growth
- Strong agency management and budget ownership experience
- Strong analytical, communication, and stakeholder management skills
Benefits for this role include: Medical, vision, dental, discretionary bonus up to 30% (50% personal performance based & 50% company performance), 401(k) with matching up to a max of 4% and 200 hours PTO in the 1st 12 months.
Vacancy posted 21 days ago
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