digital product manager senior , Marketing Technology #tobeapartner

Now Brewing - digital product manager senior , Marketing Technology #tobeapartner

Digital Product teams at Starbucks Coffee Company drive our digital future and reinforce our leadership in the market. They are accountable for delivering business outcomes and representing Starbucks brand through technology and analytics products that delight customers, simplify work for baristas and support partners, and ensure reliability and scalability. These teams define the vision and strategy for our digital experiences, shape the product roadmap, and lead execution to bring that roadmap to life.

As a digital product manager, senior joining the Digital Marketing & Communications portfolio team, you will be accountable for delivering marketing technology capabilities across our US and Canada Markets that deliver against our customer needs, business goals, and create efficient workflows for the end users of our marketing technology stack. This scope will include personalized marketing at scale inclusive of planning, content supply chain, channel delivery and measurement. Often you will be defining and launching new, complex features and experiences. You will:

• Create strategy to deliver key marketer, customer & business outcomes under guidance of Group Manager, Digital Product and in partnership with Martech Engineering and Product team
• Lead product discovery and requirements definition for roadmap items, including ideation, competitive research, opportunity assessment & business casing
• Contribute to development & execution of product roadmap while managing trade offs
• Work with cross-functional partners in marketing, digital product, technology and engineering to ensure successful development, launch and adoption [SG1] of new capabilities
• Support training and change management for end users of our marketing technology stack
• Define and track KPIs to evaluate the success of deliveries and inform future priorities

We'd love to hear from people with:

• Minimum 5+ years progressive responsibility in Digital Product Management that includes highly visible, customer-facing digital marketing experiences and tools
• Minimum 3+ years leveraging Adobe Experience Cloud (AJO, RTCDP, CJA, AEM, Target) to support B2C marketing
• Experience managing multiple business stakeholders across a complex organization
• Strong communication skills, both written and verbal. Ability to effectively storytell to both technical and business cross-functional teams, gaining buy-in with peers and leaders across the enterprise.
• Ability to synthesize a mix of data, customer feedback, business KPIs and post-launch performance into a clear narrative for stakeholders and leadership

Preferred Qualifications

• Bachelor's degree in business, marketing, computer science, or engineering
• Experience using agentic, generative or predictive AI tools in a B2C marketing context
• Experience with product management tools (e.g., JIRA, JPD, Confluence)

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com .


*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.


The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.


We believe we do our best work when we're together, which is why we're onsite four days a week.


Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.


Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.


Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io or View phone number on click.appcast.io.