Senior Manager, Social Media & Content, COVERGIRL

Senior Manager Social Media & Content – COVERGIRL

Integrated Communications – New York

COTY is looking for smart leaders who are fast and passionate.

The Senior Manager Social Media & Content - COVERGRIL will be responsible for building brand presence, driving audience growth and engagement, and delivering high-performing content campaigns and strategies that support wider marketing and business objectives.

RESPONSIBILITIES

As our Senior Manager Social Media & Content, you are responsible for social media channel management, content creation/storytelling, and campaign support. The ideal candidate combines strong creative instincts with analytical thinking, understands how to design and adapt brand storytelling across channels and audiences and has deep knowledge of social media platforms.

Your main focus:

Social Media Channel Management:

• Develop and execute social media strategies across all key platforms with focus on TikTok, Instagram and YouTube.
• Manage day-to-day operations on the brand’s social media channels, including the social media content calendar and community management to ensuring timely responses to comments, messages, and inquiries.
• Define platform-specific growth strategies to increase reach, engagement and community growth,
• Engage with our online community, fostering relationships and encouraging audience participation.
• Monitor platform trends, emerging formats, algorithm changes and competitive activity to keep content innovative and best in class.

Content Creation and Brand Storytelling:

• Develop and curate compelling organic social media and CRM content, including text, images, videos, graphics, campaign assets and editorial storytelling.

• Collaborate with Product Marketing, Creative, external agencies and other cross-functional stakeholders to develop compelling and on-brand content that performs across multiple social channels.
• Schedule and publish content across various social media platforms using social media management tools (Sprinklr) that align with local market activations.
• Identify opportunities for reactive, trend-led and culturally relevant content.

Campaign Support:

• Lead the planning and execution of social media content in support of product launches, seasonal campaigns, partnerships and other business priorities.
• Develop integrated campaign plans that align organic social, influencer, in-store, paid media and PR initiatives. Ensure consistent messaging across campaigns.
• Lead the coordination and implementation of contests, giveaways, and other promotional activities.
• Manage seasonal brand toolkit compilation and updates to brand asset portals.

Community Management:

• Oversee team member dedicated to carrying out Community Management across all platforms.
• Build and nurture engaged online communities and audience interaction across platforms in partnership with community manager.
• Leverage social listening to identify opportunities to strengthen brand sentiment.
• Help identify strategic partnership opportunities that align with brand positioning and targeted KPIs.

Analytics and Reporting:

• Develop reporting and metrics to ensure KPIs are established and that goals are clear and measured.

• Analyse monthly, quarterly and annual performance focusing on engagement, reach and impressions, delivering regular insights and actionable recommendations for improvement.
• Utilize social media analytics tools (Sprinklr) for measurement and to gain insights into audience behaviour and preferences.

Research and Trend Analysis:

• Conduct research on industry trends, competitors, and audience preferences to inform content strategy and campaign development.
• Stay updated with the latest social media trends, emerging platforms and technologies, best practices and innovative techniques.
• Share relevant findings and recommendations with key stakeholders.

Team Management

• Oversee 2 direct reports.
• Manage team to achieve on-time delivery and flawless execution of all initiatives.
• Foster professional growth of the team, including upskilling to be at the forefront of digital.

This is a cross-functional role demanding a high degree of collaboration with a variety of stakeholders including location influencer teams, agencies, and global stakeholders.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

• 4 year bachelors degree
• 7+ years of experience in brand social media
• Deep knowledge and experience with all major social media platforms, content strategy, audience growth and platform analytics.
• Beauty industry experience
• Familiarity with social media management tools and scheduling platforms (eg. Sprinklr).
• Experience creating and overseeing high-performing organic social campaigns.
• Ability to think and communicate strategically, with excellent copywriting, storytelling and communication skills. Attention to detail and grammar.
• Results-oriented, self-starter, demonstrating the ability to lead while also a team player that can work collaboratively across functions.

Desirable:

• Experience specifically within the cosmetics space
• Content and digital brand experience background

OUR BENEFITS

As our Sr Manager Social Media & Content th is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

Salary: $120,000 - $145,000

RECRUITMENT PROCESS 

1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on us.fitly.work . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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