Ecommerce Manager

Our Mission
To craft authentic streetwear built on respect, loyalty, and trust for the culture.

Our Vision
To be the global leader in streetwear essentials, driven by unfiltered authenticity, timeless silhouettes, and relentless innovation.

About Shaka Wear
Founded in South Los Angeles in 2004, Shaka Wear is a premium streetwear essentials brand built on authenticity, quality, and culture. From our world-famous heavyweight tees to our growing collection of streetwear staples, we don't just make clothing. We make a statement. We're rooted in the spirit of LA and driven by a belief that true style lives in the basics. As we continue to grow, we're building a team that shares our passion for the culture and our hunger to push the brand to the next level.

About the Role
We're looking for a results-driven E-Commerce Manager to take ownership of our online store and help drive the next phase of Shaka Wear's growth. Reporting directly to the President of Sales and Marketing, you'll lead our e-commerce strategy and day-to-day operations — from product listings and digital marketing to analytics and customer experience. This is a hands-on role that requires both strategic vision and a willingness to get into the details.

If you're passionate about e-commerce, streetwear culture, and building something that matters, we'd love to hear from you.

Objectives of the Role

Develop and execute e-commerce strategies to drive online sales and elevate the customer experience.

Manage day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory.

Collaborate with cross-functional teams including marketing, product, logistics, IT, customer service, and the tech team to ensure smooth online operations.

Monitor and analyse KPIs including traffic, conversion rates, sales, and customer satisfaction.

Implement digital marketing initiatives (SEO, SEM, email, social media) to drive traffic and revenue.

Optimise the website for user experience, including navigation, search, and mobile responsiveness.

Manage relationships with third-party vendors including payment gateways, logistics partners, and e-commerce platforms.

Implement A/B testing and conversion rate optimisation (CRO) strategies.

Your Day-to-Day

Manage product listings, descriptions, pricing, and imagery in the online store, ensuring accuracy and brand consistency.

Plan and execute seasonal and promotional campaigns to drive sales and customer engagement.

Monitor website functionality and troubleshoot technical or UX issues as they arise.

Coordinate with logistics and fulfilment teams to ensure timely, accurate order processing and delivery.

Collaborate with customer service to resolve issues quickly and maintain a high standard of online experience.

Analyse data from Google Analytics, CRM systems, and other tools to track site performance and customer behaviour.

Report regularly on e-commerce performance including sales, conversion rates, and marketing ROI.

Manage vendor and platform relationships, with Shopify as our primary e-commerce platform.

Stay current with trends and best practices in e-commerce, digital marketing, and streetwear retail.

Required Skills & Qualifications

Bachelor's degree in Business, Marketing, E-Commerce, IT, or a related field.

3–5 years of experience in an e-commerce manager or similar digital/marketing role.

Strong understanding of Shopify and digital marketing strategy.

Proficiency in web analytics tools (e.g., Google Analytics) and e-commerce tracking.

Solid experience with SEO, SEM, and social media marketing.

Excellent analytical skills; comfortable with CRM software and MS Excel.

Knowledge of UX/UI principles and their impact on conversion and online sales.

Strong communicator with solid organisational skills and the ability to manage multiple projects.

Familiarity with e-commerce trends including personalisation, AI-driven shopping, and mobile-first experiences.

Experience with inventory and supply chain management.

Preferred Skills & Qualifications

Experience in the apparel, streetwear, or fashion e-commerce space — you understand the culture.

Experience managing online marketplaces such as Amazon or eBay.

Proficiency with advanced analytics tools (e.g., Tableau, Power BI).

Experience with A/B testing, CRO, and user testing.

Knowledge of web development and CMS platforms.

Strong financial acumen for managing e-commerce budgets and sales forecasts.

Salary:

$95,000 – $125,000 per year, commensurate with experience

Performance-based bonus

Health, dental, and vision insurance

Paid time off (PTO)

[Add any additional benefits here]

Our Culture
At Shaka Wear, we move fast, think big, and take pride in what we build.We're a growing team and your work will have real, visible impact from day one. We value people who perform, take ownership, and bring genuine passion to what they do. The environment is creative, street culture-driven, and entrepreneurial. We don't do things the conventional way, and that's by design.

Our core values:

Authenticity:

We stay true to our roots and our culture in everything we do.

Quality over everything:

We don't accept anything less than the best, and neither should you.

Loyalty:

To the culture, to our team, and to the people who wear our brand.

Trust & Integrity:

We do what we say and say what we mean, every time.

Hustle and ownership:

If you can perform, you'll be rewarded. We trust people who take initiative.

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