Software Sales Representative

Job Description

THRYV | SOFTWARE SALES REPRESENTATIVE

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Full-Cycle New Business Sales | SMB | Field-Based

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The Opportunity

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This is an exciting time to join Thryv as we continue our evolution into an AI-powered growth platform built for local service businesses. Thryv helps small businesses get found online, win more customers, and understand what is driving growth - combining software, AI-powered insights, and optional expert marketing support in one connected growth solution.

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Thryv has served small businesses for more than 125 years and has been recognized seven times by Selling Power Magazine as one of its Top 60 Companies to Sell For . Thryv was also named to Newsweek's 2025 Global Most Loved Workplaces list.

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On-target earnings: The on-target earnings for this position are $93,700 - $103,000+ per year. The final offer will vary based on factors including, but not limited to, location, local market variances, candidate experience and expertise, and assigned book of business.

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About the Role

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If you are a proven hunter who enjoys creating your own pipeline, winning new business, and owning the sales cycle from first conversation through close, this role is built for you.

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As a Software Sales Representative, you will sell Thryv's Growth Platform to small business owners in an assigned local territory. You will spend most of your time prospecting, creating opportunities, meeting with business owners, understanding their growth challenges, presenting solutions, and closing net-new customers.

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• Own a full-cycle, new-business sales process from prospecting through close.
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• Generate pipeline through outbound calling, email, local networking, referrals, and company-supported prospecting programs.
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• Build relationships with local business owners and become a trusted advisor on practical business-growth challenges.
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• Conduct in-person meetings and sales presentations throughout your assigned territory; this is a field-based role.
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• Diagnose a prospect's needs and connect them to the Thryv Growth Platform's capabilities.
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• Manage a pipeline against clear sales goals and consistently move opportunities forward to close.
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• Participate in sales training, call calibrations, coaching, and team meetings.
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What You'll Sell: The Thryv Growth Platform

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Thryv's new Growth Platform is built around three growth outcomes for local service businesses: get found, win more customers, and invest smarter. It is designed to work with the tools businesses already use rather than requiring them to replace their entire technology stack.

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GET FOUND: Online listings, reputation management, social media management, professional websites, and tools that strengthen a business's online visibility.

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WIN MORE CUSTOMERS: Thryv Leads, Search Boosts, Ads Boosts, Growth/Brand/Social Boosts, and AI Lead Insights that help identify high-intent opportunities and recommended next actions.

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INVEST SMARTER: Reporting and ROI insights that help business owners understand which marketing activities are driving leads, customers, and revenue.

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WORK WITH THE TOOLS THEY ALREADY USE: Integrations that allow businesses to keep the systems they rely on while connecting growth data, leads, and insights. You do not need to be a software expert on day one. We will train you on the platform, sales motion, and tools you need to confidently lead conversations with business owners.

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In This Role, You'll Get To:

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• Build a territory and create new business through proactive prospecting.
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• Help local business owners improve visibility, generate demand, convert opportunities, and grow revenue.
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• Sell a modern, AI-powered SaaS platform designed specifically for local service businesses.
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• Develop consultative selling skills through structured training, coaching, and ongoing sales enablement.
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• Work in a high-accountability sales culture where your results and development matter.
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• Bring your ideas, competitive energy, and creativity to the way we grow our business.
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We're Looking For People Who:

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• Have a hunter mindset and genuinely enjoy prospecting for new business.
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• Are motivated by goals, competition, and measurable results.
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• Can build rapport quickly with small business owners and earn credibility in a short sales cycle.
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• Know how to create and manage a self-generated pipeline.
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• Can clearly explain technology and business value in simple, customer-friendly language.
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• Take coaching well, apply feedback quickly, and continuously improve.
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• Are resilient when deals do not go your way and stay persistent without losing professionalism.
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• Can work independently while staying accountable to a structured sales process.
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Basic Qualifications

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• 3+ years of direct sales experience required; SaaS, software, technology, SMB, or business-services sales experience is a plus.
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• 2+ years in an outbound, full-cycle sales role with responsibility for prospecting through close.
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• Demonstrated experience generating pipeline through phone, email, networking, referrals, or other proactive methods.
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• A track record of meeting or exceeding sales goals or quotas.
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• Strong written, verbal, and interpersonal communication skills.
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• Strong organization and time-management skills with the ability to manage a pipeline and competing priorities.
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• Comfort working independently in a field-based sales environment.
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• Valid driver's license and ability to meet a 50% driving requirement.
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• Must live locally to the posted market, generally within a one-hour commute.
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The Field Experience

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This is a territory-based, field sales role. You will work from a home office between customer meetings, but you should expect to spend more than 50% of your time in the field meeting local business owners, prospecting within your territory, and building your local network.

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Who We Are

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At Thryv, we're fiercely devoted to the success of local businesses. For more than 125 years, we've helped small businesses compete, win, and grow. Today, we're building the next generation of that mission with an AI-powered growth platform that helps local service businesses get found online, win more customers, and grow revenue faster. We support businesses across the U.S. with team members across the country and internationally. Culture is vital at Thryv because it shapes how we work, develop, and hold ourselves accountable. We value curiosity, ownership, collaboration, and a strong commitment to delivering results for our clients.

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Belonging at Thryv

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We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success. We value every employee and the authenticity they bring to their role.

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Equal Opportunity

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Thryv is proud to provide equal employment opportunities to all employees and applicants. We are committed to fairness, inclusion, and merit-based employment practices throughout recruitment, hiring, development, and advancement.

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