Consumer Product Marketing Manager II, Growth

Overview Uber seeks a strategic, business‑minded Product Marketing Manager II focused on Rider Multi-Product Use. You will develop strategies to deepen relationships with our riders and lead a small team to accelerate adoption across the portfolio. The role aims to change how riders think of Uber by exposing them to new products and needs, educating them on the breadth of our offering, simplifying decision‑making, and driving product adoption. Key Responsibilities Team management: Lead a small team of Product Marketing Managers contributing to multi‑product usage efforts, including in‑app marketing content, new rider growth strategies, and pilot projects. Product adoption: Design a roadmap and learning agenda for marketing strategies and tactics that encourage riders to try different products (e.g., Uber Comfort, Uber Share, Wait & Save, Uber Moto, Courier). Product merchandising: Identify ways to visualize and articulate product value in marketing placements and the purchase flow to increase understanding and consideration. Experimentation: Collaborate cross‑functionally to test hypotheses and evaluate marketing tactics and content across various channels. Insights & positioning: Craft tailored positioning, messaging, and education based on audience motivations and barriers to adoption. Champion rider needs: Partner with Research, Marketing, and Product teams to synthesize insights that inform campaign strategies and drive multi‑product usage. Global content scaling: Scale successful experiments and campaigns to markets worldwide. Basic Qualifications 7+ years of experience in product or growth marketing, with 4+ years in consumer product marketing. Bachelor’s Degree. Experience managing product marketers and fostering effective, fulfilling work. Preferred Qualifications Balance strategy and execution, handling higher‑level strategy while driving projects independently. Data‑driven: Ability to acquire, analyze, and translate data into actionable insights. Storytelling: Craft compelling narratives across touchpoints, aligning message with medium. Self‑starter and collaborator, skilled at simplifying complex problems and driving clarity. Persistence and hands‑on problem solving. Experimentation expertise, including design and interpretation of results. Strong communication: Excellent written and verbal skills with comfort presenting to executive leadership. Insight mindset: Deep understanding of market, customers, and competition. Product thinking: Translate insights into product experience and marketing ideas that increase conversion. Copywriting: Create clear consumer‑friendly copy rapidly. Design: Ability to use Figma or Canva to produce imagery and graphics for testing. AI fluency: Use AI to increase efficiency and accelerate content creation. Previous experience in a consumer technology company. Benefits & Compensation For San Francisco, CA‑based roles, the base salary range is USD 169,000 to USD 188,000 per year. Eligible for Uber’s bonus program, equity awards, and a 401(k) plan. Additional benefits include medical, dental, vision, paid parental leave, and other standard benefits. For more details, see #J-18808-Ljbffr SupportFinity™