Senior Marketing Manager

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learningopportunitiesandthe chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands‑on mentorship, training, and growth potential, all in a fun and inclusive environment. Join us and Be a Part of Something Good. Location: Atlanta (preferred) or New York City Job Summary The Senior Manager of Delivery and Channel Marketing will lead efforts to grow Shake Shack’s delivery and digital ordering business across both first-party and third-party platforms. This role is responsible for increasing transaction volume, enhancing customer engagement, and managing the gift card program across digital and physical channels. They will develop and execute integrated marketing strategies that drive delivery adoption, foster customer loyalty, and optimize channel performance. Success in this role requires strong cross‑functional leadership, analytical skills, and the ability to scale programs that align with Shake Shack’s brand values. Job Responsibilities and Duties Lead the holistic strategy in Delivery (both first- and third-party) to drive growth and sales. Identify and execute key opportunities across advertising, promotions, product and activations. Analyze sales data, market trends, and competitive activity to identify opportunities for growth and differentiation. Track and report on the performance of delivery‑related marketing initiatives, providing insights and recommendations for optimization. Collaborate with a cross‑functional team, inclusive of Operations, Finance, Technology and Data to drive campaigns and seamless execution. Drive strategy and build on the gift card program (both digital and physical) in our first- and third-party channels. Develop profitable and growth-oriented promotions, campaigns and B2B partnerships. Manage relationships with external delivery partners and media platforms to maximize marketing impact and effectiveness. Identify new channel marketing opportunities including affiliate and card programs. Mentor and develop a team of marketing professionals dedicated to delivery and channel marketing efforts. Related Experience Proven success in developing and executing omnichannel marketing strategies, preferably within QSR, fast‑casual, or related sectors. Strong understanding of digital marketing tools, CRM, analytics, and performance metrics. Digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels. Gift card management experience a plus. Priority on previous experience in QSR delivery – either on the restaurant side or Delivery partner (DoorDash, Uber or GrubHub). Strong negotiation and relationship management skills with external partners and media vendors Management consulting, investment banking or strategic agency management a plus. Knowledge, Skills, Abilities Strong understanding of digital marketing and e‑commerce strategies, particularly across first- and third-party delivery platforms. Proven ability to analyze data and market trends to inform strategic decisions and optimize campaign performance. Experience developing and executing integrated marketing campaigns that drive customer engagement and revenue growth. Skilled in partner relationship management, with the ability to collaborate effectively with external vendors and internal teams. Excellent leadership and team development abilities, with a track record of building and mentoring high‑performing marketing teams Education Requirements Bachelor's Degree Education or Certificate Details Degree in Marketing, Communications, or related field preferred Supervisory Experience 1-3 years Work Experience 8-10 years Physical Requirements Precise hand/eye coordination Basic keyboarding or other repetitive motions Lifting/pushing objects weighing over 10 lbs. Benefits at Shake Shack A work environment where you can come as you are, share your ideas, have fun, and work collaboratively: Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance* Employer Paid Life and Disability Insurance* 401k Plan with Company Match* Paid Time Off* Paid Parental Leave* Access to Employee Assistance Program on Day 1 Pre‑Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts* Development and Growth Opportunities *Eligibility criteria applies Click the Apply button above to apply for this opening. About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best‑selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built… and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good." Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status. #J-18808-Ljbffr