Manager of Demand Generation Marketing

Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization This individual contributor will help plan, execute and optimize lead generation programs to drive qualified pipeline for Betterment’s 401(k) line of business, with a particular focus on paid media, campaign execution, audience targeting, ABM, and performance optimization You will help run the day-to-day performance marketing engine for Betterment at Work, with a strong emphasis on paid media, email nurture, and campaign execution Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment’s 401(k) sales organization Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions Partner with RevOps on lead routing, scoring workflows, and marketing automation Drive optimizations across lead, MQL, and pipeline metrics Collaborate with business development, sales, creative, product, PR, compliance, etc Maintain social proof program, creating case studies and ensuring growth of our reviews and awards strategies Benefits Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants. Retirement: 401(k) match from day one, including Student loan matching. Zero management fees. Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support. Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six. In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays. Growth & Development: Free Coaching for everyone and continuous development. Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups. Employee Support: Dedicated benefits advocate and EAP access. This role is ideal for a hands‑on B2B demand generation marketer with a strong paid media background and communication skills who is excited to work across channels, partner closely with cross‑functional teams, and drive measurable business impact4+ years planning, executing, and optimizing campaigns across paid media, digital advertising, and email nurture; ABM experience is preferred, including target account strategy and account‑level reporting4+ years of B2B marketing experience with a strong focus on demand generation and pipeline buildingExperience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable marketing programsStrong experience with marketing automation and CRM tools for lead generation and nurture (HubSpot and Salesforce experience is a huge plus)Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared servicesBackground in 401(k), fintech, or other regulated industries is a plus #J-18808-Ljbffr Betterment