Sr Specialist - B2B Marketing

Job Description - Sr Specialist - B2B Marketing (2610003625) Job Description Sr Specialist - B2B Marketing - ( 2610003625 ) Description Summary We are seeking a stretegic, performance-driven B2B Marketing Manager to lead the development and execution of integrated marketing strategies focused on growing Sunoco's network of fuel station owners, operators, dealers, and commercial partners across the United States. The role is ideal for a highly analytical and growth-oriented marketer who thrices at the intersection of strategy, demand generation, sales enablement, and performance optimization. The B2B Senior Specialist will play a critical role in driving qualified pipeline growth through data-driven acquisition strategies, performance marketing, and optimized multi-channel campaigns. The successful candidate will bring experience in B2B audience segmentation, customer journeys, lead nurturing, and attribution modeling, with proven experience translating marketing investment into measurable business results. This role will be responsible for assisting in the development of insight-driven acquisition strategies and targeted campaigns that position Sunoco as the partner of choice for independent fuel retailers seeking innovation, performance, and long-term business growth. The ideal candidate will understand how to identify and engage the right audiences, optimize channel performance, and translate data and insights into actionable growth strategies that improve lead quality, pipeline conversion, and ROI. Partnering closely with Sales, Account Management, Operations, Digital, Analytics, and external agency partners, this individual will help strengthen Sunoco’s value proposition within the fuel and convenience retail industry while ensuring marketing and sales efforts are aligned to deliver measurable business impact. The ideal candidate is both strategic and hands‑on — someone who can develop the vision, execute the work, analyze performance, and continuously optimize based on results. Essential Duties and Responsibilities Assist with the development and execution of a comprehensive B2B marketing strategy focused on growing Sunoco’s network of fuel station owners, operators, dealers, and commercial partners across the US. Develop insight-driven customer acquisition strategies, audience segmentation, and targeted marketing plans designed to attract and convert high-value fuel retail and commercial prospects. Build and execute integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement channels to drive qualified pipeline growth. Develop compelling B2B messaging and positioning that clearly communicates Sunoco’s competitive advantages, innovation, and growth opportunities within the fuel and convenience retail industry. Identify new acquisition opportunities, emerging channels, and partnership strategies to strengthen pipeline development and business growth. Demand Generation & Sales Alignment Implement and optimize lead qualification, nurturing, and handoff processes to improve lead quality, accelerate pipeline progression, and increase conversion rates. Partner closely with Sales, Account Management, and Operations teams to align marketing initiatives with business development priorities and improve the end‑to‑end customer experience. Collaborate with Sales teams to identify customer pain points, market opportunities, and competitive insights that can inform marketing strategy and campaign development. Develop and support sales enablement materials including presentations, brochures, case studies, trade show materials, and customer communications. Support alignment between marketing and sales strategies to improve lead quality, pipeline progression, and conversion performance. Performance Marketing & Analytics Assist with the B2B media planning and performance optimization in partnership with agency and digital teams, leveraging attribution, conversion, and pipeline data to identify the most effective channels, audiences, and investment opportunities for customer acquisition and growth. Continuously monitor, evaluate, and optimize campaign and channel performance to improve lead generation effectiveness, customer acquisition, and marketing ROI. Establish, track, and report on KPIs including lead quality, cost per acquisition, cost per contract, pipeline contribution, conversion rates, and campaign ROI. Analyze customer behavior, campaign performance, and attribution data to identify trends, improve targeting strategies, and optimize marketing investment decisions. Partner with Analytics, Digital, CRM, and agency teams to strengthen attribution models and improve visibility into marketing and sales performance. Develop performance summaries and business recommendations that help guide future marketing strategy and investment decisions. Partnerships, #J-18808-Ljbffr Energy Transfer