Director Marketing

Job Description

Job Description

Overview

Incite Tax is hiring a Marketing Director to own its marketing department end-to-end. This is the senior-most marketing role at the company — you'll set strategy directly with the COO, lead and coach a team of specialists, and be personally accountable for lead generation, revenue growth, and client retention. We're looking for someone with a proven track record of running a marketing function independently, not someone who needs to be managed into results: you anticipate what the business needs before it's asked, you're detail-oriented enough to catch what others miss, and you know how to turn strategy into pipeline. If you've already done this at a company our size and you're ready to make it yours, we want to talk to you.

About Incite Tax 

At Incite Tax, they’re not afraid to say it, the IRS sucks! They take too much of people’s hard-earned money, and Incite Tax is here to help stop that. They work with small business owners to understand their numbers, make smarter decisions, and keep more of what they earn.

Incite Tax built their company on one simple belief: you shouldn’t have to choose between a successful career and a real life. With flexible schedules, honest communication, and a culture that supports work-life balance, you can grow your career while still having time for family, hobbies, and sanity.

Responsibilities/ What You’ll Do

• Strategic Alignment: Keep the marketing department's direction aligned with the COO through regular check-ins.
• Budget Ownership: Manage the marketing department's annual budget — allocate spend across channels, vendors, and campaigns, and report performance against budget to the COO.  
• Marketing Strategy & Campaigns: Own and build the marketing strategy and run campaigns across all platforms.
• Project Ownership: Manage marketing projects from start to finish and make sure deadlines are met.
• Team Leadership: Hold regular 1:1s with team members, lead marketing huddles and trainings, and help the team grow their skills.
• Operations: Manage the day-to-day work of the marketing department.
• Content & Campaign Creation: Direct content creation and quality across the team. Ensure team is following Incite standards and brand alignment
• KPI Tracking & Reporting: Track marketing KPIs and report on trends, gaps, and opportunities.
• Email Marketing: Own email marketing strategy and performance to key audiences.
• Referral Partnerships: Build and track referral partner relationships.
• Client Testimonials: Collect and promote client testimonials, reviews, and feedback.
• Blueprint Trainings: Keep blueprint trainings up to date so the department follows best practices.
• Digital Products: Own revenue growth for digital products and online courses against a target 
• Industry Knowledge: Stay current on marketing trends and skills.
• Team Alignment: Keep the team clear on department goals and how their work supports them.
• Innovation: Look for ways to improve services, products, and processes.

Who We’re Looking For / Qualifications

• 6+ years of marketing experience, including 3+ years managing a team
• Experience managing marketing teams and running campaigns across multiple channels
• Comfortable with email, social, content, and digital product marketing
• Experience tracking marketing KPIs and using data to make decisions
• Able to set department strategy while staying hands-on with day-to-day work
• Strong written and verbal communication skills excellent at copywriting
• Experience with email marketing platforms and CRM tools
• Highly organized with strong attention to detail
• Self-motivated and able to take ownership without close supervision
• A team player who appreciates a lighthearted culture (dad jokes welcome)

Benefits

• Comprehensive health insurance
• 401K with employer match
• Paid Time Off ( PTO )
• 14 paid holidays ( including Christmas Eve through New Year’s Day)
• Opportunities for professional development and career growth
• Casual dress code (jeans and t-shirts encouraged)
• Supportive culture that values work-life balance and employee well-being

Why Join Incite Tax?

At Incite Tax, you won’t just clock in for a job, you’ll build a career with people who actually care about your growth, balance, and well-being.

• Balance: Reasonable hours year-round
• Growth: A clear, accelerated path to leadership and ownership
• Flexibility: Enjoy a hybrid schedule that fits your life
• Culture: A positive, collaborative team that values people as much as performance

Our Application Process

Ready to grow your marketing career with a firm that respects your expertise and time? Apply today to join our team!

Here’s what our hiring process looks like:

• Online Application
• Skills and Competency Assessment
• Initial Google Meet Interview
• Strategic Case Study
• In-Person Team Fit Interview
• Shadow + lunch with the team