DIRECTOR OF MARKETING & GROWTH

Job Description

Job Description

DIRECTOR OF MARKETING & GROWTH

Help Us Build a $100 Million Automotive Accessories Company

EZ4X4 is looking for an exceptional marketing leader.

We develop and market patented products for Jeep, Bronco, pickup trucks, and the automotive aftermarket.

We have more than 30 exclusive patents , our own manufacturing operation in China, and sell through our websites, Amazon, Walmart, dealers, B2B, international markets, and major retail/big-box channels including Home Depot, Lowe's, Costco, and others.

OUR GOAL IS $100 MILLION.

We need a seasoned, modern-thinking, hands-on Director of Marketing & Growth who wants to help us get there.

THIS IS NOT A DESK-MANAGEMENT POSITION

We don't want someone who simply attends meetings and delegates marketing to agencies.

We need a working leader.

Someone who can:

Develop the strategy.
Lead the team.
Create new ideas.
Inspect the work.
Watch the numbers.
Solve problems.
Execute.
Produce results.

YOU MUST UNDERSTAND

SEO • Meta/Facebook • Instagram • TikTok • YouTube • Google • E-Commerce • Amazon • Walmart • B2B • Dealers • International Marketing • Email • Influencers • Video • Photography • Graphics • Websites • Conversion • Analytics • AI

SOCIAL MEDIA MUST BE A MAJOR STRENGTH

You must understand paid and organic social media, short-form video, hooks, creators, influencers, audience building, engagement, retargeting, creative testing, analytics, and conversion.

You need to understand what's happening today and what's coming next.

YOU MUST UNDERSTAND SEO

Not simply how to hire an SEO company.

You must understand technical SEO, on-page SEO, content, keywords, competitors, backlinks, authority, product optimization, site architecture, analytics, international SEO, and AI-driven search.

You must be capable of developing the strategy and determining whether it is actually producing results.

YOU MUST HAVE AN EYE FOR PERFECTION

Photography.

Video.

Graphics.

Advertising.

Websites.

Product presentation.

Branding.

You must see the details other people miss.

You must also understand copyright, trademarks, image rights, and proper use of creative assets.

LEAD FROM THE FRONT

You will lead designers, social media, video, website personnel, agencies, freelancers, and other marketing resources.

You must be great with people, capable of building a strong team, and relentless about execution.

Set priorities.

Set deadlines.

Measure results.

Hold people accountable.

And when necessary, get into the work yourself.

WE WANT RESULTS — NOT REPORTS

You will monitor performance every day:

Revenue • ROAS • CAC • Conversion • Traffic • SEO • Social • Advertising • Amazon • Walmart • B2B • Dealers • Email • International

If something isn't working, identify it.

Understand why.

Then fix it.

SEASONED EXPERIENCE + A MODERN MINDSET

We want someone with substantial real-world experience who remains completely current with AI, social media, e-commerce, SEO, video, influencers, creators, marketplaces, and today's consumer.

We want someone who is:

Creative.
Analytical.
Proactive.
Organized.
Detail-oriented.
A strong leader.
A problem solver.
Relentless about results.

SHOW US WHAT YOU'VE DONE

Don't just tell us where you've worked.

Show us what you grew.

Show us the numbers.

Show us what you changed.

Show us the results.

Automotive aftermarket, Jeep/Bronco/truck, enthusiast-brand, technical-product, consumer-product, or high-growth e-commerce experience is strongly preferred.

COMPENSATION

Strong base salary + substantial performance incentives tied to measurable growth.

Help us grow and participate financially in the growth you help create.

THE OPPORTUNITY

We have the products.

We have the patents.

We have manufacturing.

We have the sales channels.

We have the ambition.

NOW WE NEED THE MARKETING LEADER.

Our objective is to build EZ4X4 into a $100 million company.

If you believe you have the experience, vision, leadership, creativity, and relentless drive to help make that happen, we want to meet you.