Senior Lead - SEO and AI Search

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview:

The Senior SEO Lead drives organic growth across traditional search engines and generative AI platforms to elevate digital presence and brand visibility. Sitting in the Denver office, this role bridges the gap between technical site health and compelling content strategy through cross-functional collaboration. This position solves complex challenges around modern discoverability, technical crawlability, and search performance optimization to increase organic traffic and conversions.

What Success Looks Like (Objectives):

• Lead and champion SEO and Answer Engine Optimization (AEO) strategies designed to enhance discoverability across traditional search engines and AI platforms
• Oversee content workflows and the company blog to maximize visibility across both search and generative AI engines
• Fine-tune metadata, on-page copy, landing pages, and site architecture to boost traffic and conversion rates
• Deliver technical SEO guidance—including redirect mapping, canonicalization, and crawler directives—by partnering closely with web development teams
• Leverage enterprise SEO tools and AI observability platforms to perform continuous keyword research and competitive intelligence
• Monitor, analyze, and report on key performance metrics to uncover new opportunities and fuel ongoing growth

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• AI Application and Literacy in leveraging modern AI search observability tools alongside enterprise platforms
• Deep proficiency with enterprise search engines, SEO software, and marketing analytics platforms
• Critical Experience leading comprehensive organic search strategy and driving technical site optimization
• Strong skills in cross-functional collaboration and delivering technical guidance to web development teams
• Capability to juggle multiple complex initiatives independently in a fast-paced setting
• Excellent written and verbal communication skills with the ability to influence cross-functional stakeholders

Additional Qualifications:

• Experience collaborating with, guiding, or managing copywriters and content production teams
• Strong hands-on editing and writing capabilities

Minimum Requirements:

• Minimum Education: Bachelor’s degree in business or related field
• Minimum Experience: 5+ years of hands-on SEO experience
• Required Technical Skills: Must have at least 5 years of experience with:
• Enterprise SEO tools (e.g., SEMrush, Ahrefs)
• Web and marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Technical SEO directive mapping and site architecture optimization

Visa sponsorship not available for this role

Salary Ranges

Compensation: $83,950.00/Year - $119,900.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make  echostar.com and  jobs.echostar.com accessible to users. Please contact View email address on jobs.echostar.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements:  EEO Policy Statement ,  Pay Transparency , EEOC Know Your Rights ( English / Spanish )