Senior Marketing Communications Specialist - III (Senior) Senior Marketing Communications Specialist - III (Senior)

Job-ID29459029Reference26-28571 We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations. Key Responsibilities • Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets. • Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy. • Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics • Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact. • Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts • Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance • Translate analytical findings into clear, concise presentations for senior leaders. • Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution • Measure effectiveness of field force initiatives, sample strategy, and targeting lists. • Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps Quals-- Actual Job Title: Advanced Analytics Manager, Commercial Analytics & Insights. • We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.) Qualifications • Bachelor’s degree in Analytics, Economics, Statistics, or related discipline. • 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment. • Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting. • Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics • Experience working with large datasets and tools such as Python, R, or SQL. • Strong analytical and problem-solving skills with the ability to structure ambiguous questions. • Ability to communicate complex findings clearly to non-technical audiences. • Organizational skills and ability to manage multiple workstreams in a fast-paced environment. • Experience with IQVIA, Symphony or other healthcare datasets. Note: • Hybrid role:- Required to be onsite 2-3 times/week • We are specifically looking for candidates who have experience in just pharma analytics/advanced analytics (HCP targeting, segmentation, claims analytics, predictive analytics etc.) EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”