Digital Marketing & Technology Specialist

Job Description

Job Description

Description:

Bath Fitter is the leading bathroom remodeling company serving customers across the Southeast. We're looking for a Digital Marketing & Technology Specialist to help oversee our digital marketing systems, websites, and technology tools while supporting our growing AI-enabled marketing operation.

This role is ideal for someone who enjoys both marketing and technology, is comfortable working with AI tools, and can ensure digital campaigns and websites are running effectively.

What You'll Do

Digital Marketing

• Review and monitor paid search (Google Ads/SEM) campaigns for performance and accuracy
• Review AI-generated marketing content and website updates before publication
• Monitor SEO performance and identify opportunities to improve search visibility
• Track and report on marketing performance across multiple markets
• Help improve AI-driven marketing workflows and processes
• Coordinate with marketing vendors and platform partners

Website Management

• Manage and maintain WordPress websites
• Review, test, and publish website updates
• Monitor site performance, security, and uptime
• Maintain integrations such as Google Analytics, Google Tag Manager, and CRM connections

Technology Support

• Manage employee devices, including laptops, phones, and tablets
• Support company phone systems and business software
• Assist employees with day-to-day technology questions and troubleshooting
• Manage user accounts and software access

Requirements:

Qualifications

• 3+ years of experience in digital marketing, including SEM and/or SEO
• Experience using AI tools in a professional setting
• Working knowledge of WordPress
• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking
• Strong attention to detail and organizational skills
• Ability to troubleshoot problems and work independently

Preferred Experience

• Experience with ServiceTitan or similar marketing platforms
• Knowledge of Answer Engine Optimization (AEO)
• Basic HTML/CSS knowledge
• Experience supporting business technology and devices
• Home services, home improvement, or franchise marketing experience

What We Offer

• Competitive pay based on experience
• Health, dental, and vision benefits
• Paid time off and company holidays
• Opportunity to work with emerging AI-powered marketing technologies
• Direct exposure to leadership and opportunities for growth
• Stable and growing company with a strong regional presence

Our Business Philosophy: Welcome to BATH FITTER! We are the fastest growing one-day bath remodeling specialists. We are the pioneer in the bathroom remodeling industry with more than 35 years in business and more than 230 locations nationwide. We are the ideal choice for homeowners and property managers looking for a new bathtub, shower or seamless wall component that is attractive, elegant, reasonably priced, and installed in a timely and efficient manner. Our business philosophy is very simple: BATH FITTER® South will give you a top-quality product and superior service, from order through installation, at a very competitive price. And if something isn't right, we'll fix it as fast as possible.