Director of Brand Marketing

Job Description

Director of Brand Marketing

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Type: Full time

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Reports to: Managing Director

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Manages: Marketing Operations, plus creative and content hires as the team grows

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Travel: Required for events, shoots, and key marketing moments

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About the Role

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This is the creative engine and the voice of WZA Sports. You own what Wodapalooza stands for, how it looks, how it sounds, and what fans feel before, during, and after every event.

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We have the raw material most brands would kill for. Two festivals in places people plan vacations around, athletes with real followings, and a community that already shows up. What we do not have yet is a brand built with intent behind all of it. That is the job.

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One thing we want to be direct about. This is a player-coach role. You will lead the marketing function and you will also be in the work. In year one you are writing copy, directing shoots, shaping the social calendar, and getting your hands on the content yourself. As the team grows you will hire underneath you and shift toward leading, but if you are looking for a role where you brief people and review decks, this is not it.

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What You'll Own

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Brand Strategy and Identity

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• Own and evolve the WZA Sports and Wodapalooza brand strategy, visual identity, and market positioning
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• Define and protect the brand's look and feel, tone of voice, messaging frameworks, and design systems
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• Lead creative direction across photography, video, typography, color, and design standards
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• Hold brand consistency across web, social, email, app, print, signage, merchandise, and partner materials
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• Position Wodapalooza as the premier fitness festival brand globally, aspirational and culturally relevant
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• Guide brand extensions into merchandise, new activations, and sub-brands as we grow
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Social and Content

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• Own social strategy and the content calendar across Instagram, TikTok, YouTube, and Facebook
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• Get hands on with the work, including copy, creative direction, and turning event footage into content that performs
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• Build a content engine that keeps the brand visible year-round, not just during event season
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• Direct photographers, videographers, and creators, on site and between events
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• Run influencer and ambassador programs that reach new audiences without diluting the brand
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• Set the standard for community management and the voice we use in the comments
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Campaigns and Go to Market

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• Develop and lead integrated campaigns across every WZA Sports event, platform, and product
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• Own creative and messaging for registration drives, ticket sales, and announcements
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• Partner with leadership on positioning and go-to-market for new events and market expansion
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• Work with business development so partner and sponsor programs land on brand
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• Define brand health and marketing KPIs, and report on them honestly
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Team and Growth

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• Lead the marketing function, with marketing operations reporting to you
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• Build the case for what to hire next and when, then hire and develop those people
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• Manage agencies, freelancers, photographers, videographers, and production partners
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• Set the standards and workflows that let marketing scale past its current size
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Who Thrives in This Role

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• A creative with real taste who is equally comfortable building systems
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• Genuinely wants to be hands on. You miss making things when you stop
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• Obsessed with brand identity, design quality, and cultural relevance
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• A builder. You want to create something iconic, not manage something existing
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• Equally at home in a positioning session and on the floor during event week
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• Moves fast, stays organized, thrives under event deadlines
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• Strong communicator who can align a cross-functional team around a creative vision
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• Passionate about fitness, sports culture, and live events
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Skills and Experience

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• 6+ years in brand marketing, creative, or content, including time leading people
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• Proven track record building or meaningfully reshaping a consumer brand
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• Deep expertise in visual identity, design systems, and creative direction
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• Strong hands-on social and content chops, with work you can show us
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• Excellent writer across brand, campaign, and short-form copy
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• Comfortable with data. You use insight to inform creative rather than justify it
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• Experience managing agencies, creators, and production partners
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Bonus Points If You Have

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• Experience marketing live events, sports, festivals, or lifestyle brands
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• Experience launching a brand into new markets or geographies
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• Both in-house and agency background
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• Hands-on design or video editing ability
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Success in This Role

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After six months:

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• The brand has a clear, documented position and a design system the whole company works from
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• Social is consistently planned, published, and performing, with your fingerprints on it
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• The brand stays visible between events, not just around them
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• Campaigns ship with real creative behind them instead of assembled assets
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• Marketing KPIs are reported on a regular cadence without anyone asking
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• You have a clear point of view on who to hire next and why
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Comp and Benefits

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• Competitive base salary
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• Performance bonus tied to brand growth, marketing KPIs, and event milestones
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• Health benefits
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• Travel based on event and marketing needs
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• Creative budget and resources to build something world-class
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About WZA Sports

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WZA Sports is the crew behind Wodapalooza, one of the most fun and energetic fitness festival series on the planet. We create world-class competitions and experiences that give training purpose, bring people together through fitness, and turn competition into celebration.

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We build events in places people dream about visiting, from Miami Beach to Huntington Beach. We work hard, move fast, laugh a lot, and take pride in creating moments athletes and fans talk about for years.