TikTok Shop - Merchant Growth & Incubation Manager

About The Team We are the TikTok Shop Mass Acquisition and Incubation team in the US, dedicated to empowering brands and sellers worldwide to unlock the explosive growth potential of TT E-commerce in US. Join us in redefining how brands connect, sell, and thrive in the era of social commerce. About The Role We’re looking for a Merchant Growth & Incubation Manager to lead scalable strategies that boost seller performance. You’ll be the bridge between data insights and actionable growth—guiding merchants to maximize their potential on TikTok Shop through analytics, automated engagement, and cross‑functional collaboration. Responsibilities Analyze merchant metrics (GMV, CTR, conversion rates, traffic) to identify growth gaps and opportunities. Translate insights into actionable guidance through templated reports, emails, and community updates (e.g., “3 quick fixes to reduce 10% cart abandonment”). Design and automate communication workflows, including email sequences (onboarding journeys, performance alerts); Lark community management (1,000+ sellers) and in‑platform notifications. Build self‑service resources (FAQ videos, troubleshooting guides) to empower merchants. Prioritize high‑impact interventions (e.g., targeting shops with 80% performance upside) to drive ROI and GMV. Collaborate with cross‑functional teams (Logistics, Marketing, Product) to resolve systemic issues and launch targeted growth initiatives. Streamline workflows at scale and pilot AI‑driven tools (e.g., chatbot diagnostics) to handle routine queries, freeing up time for strategic projects. Minimum Qualifications Proactive Problem‑Solver: A track record of anticipating merchant needs and resolving issues before they escape. Data Storyteller: Comfortable translating metrics into actionable insights. 1+ years automating email campaigns or managing large‑scale communities (1,000+ members). Experience creating templated resources for common merchant questions. Preferred Qualifications E‑commerce platform experience (e.g., Shopify, Amazon, or social commerce). Basic SQL skills to independently pull and analyze merchant performance data. About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information Compensation – The base salary range for this position in the selected city is $106,400 – $191,330 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits – Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. Legal Notice – Los Angeles County (unincorporated) Candidates – Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr TikTok