Manager, Brand Planning & Strategy

Overview

Who We Are

At BJ's Restaurants, we've been bringing people together to celebrate life's moments since 1978. We're more than a restaurant, we're a team of passionate people who take pride in creating great food, memorable experiences, and a workplace where everyone feels valued. If you're energized by teamwork, motivated to keep learning, and passionate about creating great experiences for others, you'll feel right at home here.


Responsibilities

What You'll Do

As Manager, Brand Planning & Strategy, you will lead the planning and execution of key brand initiatives that drive traffic, increase guest engagement, and enhance the in-restaurant experience. You'll manage the integrated promotional calendar, ensuring culinary innovation, value platforms, and cultural moments are strategically aligned across all guest touchpoints. This role oversees in-store marketing efforts and value-driving programs, while also partnering cross-functionally to bring new products to market with cohesive, on-brand storytelling. You will monitor performance, analyze trends, and apply data-driven insights to optimize campaigns, while leading the creative development and execution of in-restaurant merchandising and marketing materials across all locations.

• Lead the development and execution of the promotional calendar to drive traffic, sales, and guest engagement
• Ensure cohesive messaging and brand consistency across all guest touchpoints
• Analyze promotional performance and trends to optimize future campaigns and improve results
• Manage and evolve key programs such as Daily Brewhouse Specials, Happy Hour, Pizookie Meal Deal, and gift card initiatives
• Partner cross-functionally to bring new products to market with strong go-to-market strategies and brand alignment
• Oversee in-restaurant marketing and merchandising, including signage, digital screens, and promotional materials
• Lead creative development from briefing through execution, ensuring high-quality delivery across all locations
• Implement testing and optimization strategies to improve messaging, design, and placement effectiveness

How You'll Contribute

• Drive guest engagement and business performance through thoughtful, well-executed promotional strategies
• Bring the BJ's brand to life across every in-restaurant touchpoint with cohesive, compelling storytelling
• Use data and insights to continuously improve campaign effectiveness and guest connection
• Partner effectively across Marketing, Culinary, Operations, and external teams to deliver high-impact initiatives
• Balance creative vision with operational execution in a fast-paced, multi-unit environment

Qualifications

What You'll Bring

• 5+ years of experience in brand marketing, merchandising, or consumer-facing program management; Restaurant or retail industry preferred
• Bachelor's degree preferred
• Experience working in a multi-unit or field marketing environment
• Proven ability to lead creative development and execution across multiple channels and formats
• Experience developing and optimizing promotional offers and guest-facing programs
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Analytical mindset with experience in A/B testing and performance analysis
• Understanding of go-to-market strategy, ideally within restaurant, beverage, or CPG environments
• Excellent cross-functional collaboration and communication skills

Salary Range

USD $100,000 - $110,000 annually plus bonus eligibility and comprehensive benefits.

This salary range reflects the anticipated compensation for this role. Final salary within the range will be determined based on factors such as geographic location, relevant experience, and other job-related qualifications.

Benefits that matter... Live your best life!

• Competitive salary and bonus opportunities
• 401(k) with company match to help you plan for the future
• Comprehensive medical, dental, and vision benefits
• Free and discounted meals
• Career growth and advancement opportunities
• Financial wellness and life planning resources
• Employee discount program and additional lifestyle perks
• A collaborative culture built on teamwork, service, and celebrating wins

Proof of eligibility to work in the U.S. required.
Equal Opportunity Employer

This role follows a hybrid schedule. You'll join us at our Restaurant Support Center in Huntington Beach Monday through Thursday, with the flexibility to work remotely on Fridays.


Pay Range

USD $100,000.00 - USD $110,000.00 /Hr.