Senior Content Strategist

Senior Content StrategistTriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they are effective. In this role, you will develop campaign-driven content strategies that bring ideas to life across channels, while staying grounded in what matters most: driving measurable results for our clients.You will be responsible for turning insights into action by connecting audience, message, and channel to create content that moves people and drives performance. From shaping big campaign concepts to guiding execution and production, you will ensure every piece of content has a clear purpose within a larger strategy. You are just as comfortable thinking about the narrative as you are analyzing performance, continuously optimizing to improve outcomes.This role requires both creative instinct and strategic discipline. You will collaborate across teams, lead with a point of view, and push the work forward, ensuring what we create not only stands out, but delivers.Roles & ResponsibilitiesLead the development and execution of integrated content and creative strategies aligned to client goalsConcept and shape campaign ideas that translate into high-performing, multi-channel content programsOwn campaigns from planning through production, launch, optimization, and reportingDrive full-funnel content strategies that attract, engage, and convert qualified audiencesOversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectationsServe as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copyCollaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channelsDevelop channel-specific messaging and positioning strategies that ladder up to broader campaign narrativesEnsure all content is on-brand, insight-driven, and optimized for both user experience and search performanceAnalyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clientsIdentify new opportunities through content audits, competitive analysis, and emerging trendsLead client presentations, articulating both strategic thinking and creative rationalePartner with account strategists to define scope, budgets, and resource needs for content and creative initiativesProvide direction, feedback, and mentorship to Content Strategists and Content Writers, helping elevate overall team outputProfessional Skills & QualificationsBachelor's degree in Journalism, Communications, Marketing, or a related field5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred)Strong creative thinking skills with the ability to translate ideas into effective, performance-driven campaignsExcellent communication skills—able to clearly articulate both strategy and creative conceptsAnalytical mindset with the ability to interpret data and turn insights into actionDeep understanding of SEO and digital content best practicesExperience managing content production workflows and collaborating across creative teamsProficiency in WordPress and basic HTMLStrong organizational skills with the ability to manage multiple projects in a fast-paced environment