Senior Digital Marketing Specialist

Senior Digital Marketing SpecialistPosition Summary: The Senior Digital Marketing Specialist (SDMS) is responsible for driving awareness, engagement, and lead acquisition by executing integrated campaigns across digital platforms. The SDMS will lead the digital content development and adaptation, channel selection, performance monitoring, reporting, and platform optimization. This involves a high level of cross-functional collaboration with Marketing Communications (Marcom) and Product Marketing, as well as other functional areas across the organization. As a collaborative, innovative professional, this individual will actively contribute to a results-driven culture that values teamwork, creativity, and accountability.Principal Responsibilities:Lead the planning and execution of integrated digital marketing campaigns, including marketing automation, paid advertising, SEO/SEM, and social mediaCollaborate with Marketing and Marcom on audience targeting and segmentation, KPI definition, content, timing, and budgetingHands-on execution of marketing automation campaigns in the Adobe Marketo platformHands-on campaign and lead management within the Salesforce CRM platformManage, either directly or through an external partner, other digital advertising such as PPC, search, and programmaticWork directly with association media partners to negotiate, buy, and track digital advertisingWebsite support, including leading SEO tactics, metrics reporting, and content management liaisonProduce reports/dashboards to track, assess, and share performance metrics across all digital channels and customer touchpoints. Analyze and provide recommendations to optimize performanceEnsure compliance with legal and regulatory guidelines, global/regional email marketing regulations, and internal standard operating procedures (SOPs)Serve as the digital marketing subject matter expert (SME) for the Acute Care business unit, keeping abreast of current technologies and best practices to drive continuous improvementPrimary Relationships / Interfaces:Marketing / Product ManagersMarketing DirectorsMarketing CommunicationsClinical and Medical AffairsLegal RegulatoryCorporate Brand Management and CommunicationsExternal Partners (e.g., creative agencies, graphic designers, video production houses, platform vendors)Education / Experience Requirements:Bachelor's degree, preferably in Communications, Marketing, Business, or an associated field5+ years of digital marketing experience (medical device, healthcare, or other regulated industry a plus)2+ years of experience in marketing automation with an enterprise-level solution such as Adobe Marketo or Salesforce Marketing Cloud2+ years of experience in social media managementSpecialized Skills / Other Requirements:Proven track record of leading and managing digital marketing initiatives, including campaigns supporting new product launches and ongoing marketing effortsAbility to analyze marketing plans to develop appropriate digital marketing strategies and tacticsStrong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and recommendationsKnowledge and experience with CRM and content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager)Excellent writing skills and strong verbal communicationAbility to build strong relationships in a matrixed environment; lead and influence laterallyStrong project management skills with a high tolerance for change; self-motivated, conscientious, and detail-oriented in completing deliverablesProficient in MS Office Suite, with working knowledge of HTML and Adobe Creative Suite being an advantageTravel Required: 10%