Marketing Specialist

This role will be hybrid in Hartford, CT. The Event Production Team produces and creates world-class compelling content for our events and programming, supporting our business partners and executives, to various audiences to elevate our brand. In this role, you will deliver stories that represent the brand to business-sponsored events which may incorporate videos, music, set design, presentations, booths, merchandise, and more. You will deliver the brand and story for the stage and in the market combining customization, creativity, brand representation, and impactful business experiences. You will support the Event Production team in the planning, execution, and creative production of sponsored events, tradeshows, and companywide programs. This role blends creative design capabilities with operational and administrative event support to deliver high-quality experiences and marketing assets that represent the brand. Key Responsibilities Lead and manage branded merchandise microsite and recognition programs, working collaboratively with suppliers and internal partners on item curation, one-off requests, and annual programs. Proactively review and evaluate branded merchandise store selections, providing recommendations for item updates and replacements based on performance and relevance. Support regular review cycles for ongoing merchandise and recognition programs, including apparel, new hire kits, diversity initiatives, and other branded programs managed through external partners. Assist with management of Branded Merchandise Holiday Program including item selection, decoration direction, timing, and communications. Drive timely communications to internal stakeholders and buyers to maintain visibility into merchandise program updates and changes. Develop and plan a volunteer employee “brand ambassador” program. Assist with tradeshows where additional staff is needed and/or smaller events. Facilitate field management sponsorship ad requests. Manage branded merchandise website content including homepage updates, new item additions, and promotional refresh as needed. Manage seasonal and recurring promotional programs within the online store, including coordination with vendors on timing and fulfillment. Pre-event preparation including but not limited to one-pager know before you go, nametags, reception signage, packing checklists. Organize, inventory, and re-stock brand and promotional closets (Executive, Tradeshow, and Misc. closets). Assist in keeping event calendar and documentation up to date, including events outside primary budget scope that require team support. Ensure post-event debrief feedback is received and recorded. Lead print production including but not limited to bidding, production, print vendor collaboration, proofing, quality control, and deadline management. Create basic to intermediate graphic design assets in support of event marketing needs, including digital graphics (email headers, save-the-dates, digital badges, cVent assets), print collateral (posters, notecards, briefing book covers, gift card designs), promotional item artwork, sponsorship ad templates, and event signage. Qualifications Bachelor’s degree in communications, marketing, events, or a related field. 3 years of related experience in event marketing, creative production, or communications. Strong verbal and written communication skills with the ability to interact confidently at all levels. Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines. Highly organized, detail-oriented, and a creative problem solver with a passion for the full project lifecycle. Experience working with external vendors, suppliers, and cross-functional teams. Proficiency in Microsoft Office and graphic design tools (e.g., Adobe Creative Suite or equivalent). Print production experience a plus; knowledge of logo merchandise decoration a plus. Experience with Workfront or a similar project/traffic management system a plus. Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position. iTech Solutions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities. #J-18808-Ljbffr