Marketing Specialist

Come Join Our Fine Fettle Family! About the Company: Fine Fettle is a family owned, locally run multi-state cannabis company with operations across Connecticut, Georgia, and Massachusetts. As a leading cannabis retailer, our mission is to create comfort in cannabis while enabling customers and patients to realize cannabis’ full potential to improve their lives. We are dedicated to providing exemplary products and superior customer experiences. We believe that we can truly make a difference in the lives of our patients and customers by utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. We help customers incorporate cannabis into their lives in ways that optimally fit their individual needs. To support this mission, we are seeking driven, dedicated, and collaborative individuals who are passionate about contributing to our continued growth within the dynamic cannabis industry. About the Role: At Fine Fettle, our people are at the heart of everything we do. We foster a collaborative, innovative, and fast-paced environment where team members are encouraged to take ownership, think creatively, and grow professionally. As we continue expanding across multiple markets, we're looking for driven, detail-oriented individuals who are passionate about making an impact and helping shape the future of the cannabis industry. The Marketing Specialist reports directly to the Marketing Manager. This is a hybrid position, with an in-office requirement at our Hartford, Connecticut corporate office every Tuesday. Preference will be given to candidates based in Connecticut or within a reasonable commuting distance. Primary Responsibilities Include, but Are Not Limited To: Campaign Development & Management: Assist in the development and execution of digital marketing campaigns, ensuring alignment with Fine Fettle’s brand voice to promote products, drive customer engagement, and build brand awareness. Develop and manage customer communications, including email campaigns, newsletters, SMS, push notifications, and customer service messaging. Build and deploy Alpine IQ (AIQ) email, SMS, and automation campaigns, with the exception of large-scale strategic CRM initiatives, which are managed by the Marketing Manager. Manage basic AIQ platform administration, including ticket submissions, troubleshooting, and platform support. Analyze campaign performance and recommend data-driven optimizations to improve results. Website & Digital Platform Management: Maintain and update Fine Fettle websites and mobile app, ensuring content, promotions, and product information remain accurate and current. Collaborate with web development partners to test and implement website updates and digital assets while ensuring a seamless customer experience. Schedule and manage retail digital signage and TV content through OptiSigns. Performance Analysis & Reporting: Monitor and analyze marketing performance using Google Analytics, Alpine IQ, advertising platforms, and other reporting tools. Own reporting and analytics for CRM, paid advertising, website performance, and other digital marketing initiatives. Track key performance indicators (KPIs) and provide actionable recommendations to optimize ROI, customer engagement, and campaign performance. Prepare recurring reports and dashboards to communicate marketing performance to internal stakeholders. Customer Communications & Segmentation: Execute and optimize customer segmentation strategies to personalize marketing efforts and enhance customer engagement. Support ongoing CRM initiatives through audience management, campaign testing, reporting, and performance optimization. Ensure all customer communications align with regulatory requirements and Fine Fettle brand standards. Marketing Operations & Administrative Support: Process marketing AP invoices and maintain accurate documentation for marketing expenses. Coordinate communications and project execution with third-party vendors, printers, agencies, and other external partners. Manage and monitor the shared marketing@ inbox, ensuring inquiries are routed and responded to in a timely manner. Source, order, and coordinate production of print collateral and marketing materials with approved vendors. Respond to and manage internal and external marketing ticket requests. Support the day-to-day operations of the Marketing Department by assisting with departmental projects and administrative initiatives as needed. Cross-Functional Collaboration: Partner closely with Creative, Retail Operations, Wholesale, E-commerce, and other cross-functional teams to execute integrated marketing campaigns. Collaborate with internal stakeholders to ensure projects are completed accurately, on time, and aligned with company priorities. Support the Marketing Manager with departmental initiatives and special projects as assigned. Skills and Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field required. 2+ years of experience in digital marketing, CRM, or marketing operations, preferably within retail, CPG, startup, or cannabis environments. Strong understanding of digital marketing, CRM strategy, email marketing, customer segmentation, and paid advertising. Experience with Google Analytics, CRM platforms, and project management tools such as Asana. Proficiency in Microsoft Excel and marketing analytics, with the ability to interpret campaign and digital performance data. Experience managing CRM platforms, including campaign deployment, segmentation, reporting, and optimization. Experience with cannabis marketing platforms such as Alpine IQ (AIQ), Jane, Leafly, D,utchie or similar industry technologies is highly preferred. Excellent organizational skills with exceptional attention to detail and the ability to manage multiple projects simultaneously. Strong written and verbal communication skills. Ability to collaborate effectively within a fast-paced, cross-functional environment. A proactive, solutions-oriented mindset with a passion for marketing and the cannabis industry. Ability to pass a Federal Background Check with no felony convictions What We Offer: Opportunity to grow your career with one of the Northeast's leading cannabis companies. A collaborative, supportive, and innovative work environment where your ideas are valued. Hands‑on experience across digital marketing, CRM, analytics, e‑commerce, and brand marketing. Opportunities for professional development and career growth. The opportunity to make a meaningful impact within a rapidly growing and evolving cannabis industry. Benefits: Competitive pay with opportunities for growth, development, and advancement. Comprehensive benefit packages that offer medical, dental, vision, and life insurance. Paid time off, including holidays and vacation days. 401(k) Retirement Savings Plan with Employer Matching Contributions. Generous Employee Discount. Americans With Disabilities Statement: Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR Department. EEO Statement: We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans’ status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic. #J-18808-Ljbffr