Social Media Coordinator

Position: Social Media Coordinator Company: The Princeton Ballet Society, dba Princeton Ballet School (PBS) and American Repertory Ballet (ARB), with locations in Princeton and New Brunswick, New Jersey, USA. Reporting Relationship: The Social Media Coordinator reports to the Director of Marketing. Job Type: This is a 20 hour/week, part-time, non-exempt position. There may be some travel; some evening and weekend hours will be required. Compensation is based on a $30,000 annual rate. About the Organization The Princeton Ballet Society’s mission is to nurture a lifelong love of dance and lift the collective spirit through excellent, relevant, and accessible artistic and educational programs, with a focus on classical ballet. This mission is fulfilled through three distinct but unified parts of the organization: American Repertory Ballet (ARB), the preeminent ballet company in New Jersey; Princeton Ballet School (PBS), one of the largest non‑profit dance schools in the nation; and Access & Enrichment initiatives, programs designed to enrich students and the local community to the art form of dance, as active participants and informed observers, and to develop life‑long dance enthusiasts. The Social Media Coordinator is to assist and support the American Repertory Ballet (ARB) and Princeton Ballet School (PBS) Marketing Team on all aspects of social media content capture, creation, and management, with primary focus on PBS channels. The Social Media Coordinator works primarily at PBS’s Princeton Studios with additional work at performances, community events, and at PBS’s New Brunswick Studios. Some remote work may be possible. Responsibilities include but are not limited to: Capture and create social media posts (videos, images, captions) across platforms such as Facebook, Instagram, LinkedIn, and TikTok. Primary focus will be on Princeton Ballet School channels. Assist in planning, implementing, and managing social media campaigns to achieve specific goals. Monitor social media channels, respond to comments and messages, and foster engagement with the audience. Track and analyze key performance indicators (KPIs) to measure the success of social media efforts and identify areas for improvement. Stay updated on the latest social media trends and best practices to inform content strategy. Work with the Marketing Team to ensure brand consistency and contribute to overall marketing strategies. Assist with general Marketing duties and contribute to the smooth functioning of the Marketing Team such as event listings, data entry, on‑site Box Office and Event support, and other duties as assigned. Qualifications 1-3 years of professional experience in Social Media A degree in the field of Marketing, Communications, Dance, Arts Non‑Profit, or other relevant program Detailed knowledge of social media platforms and content creation, with primary focus on video capture and editing. Ability to create visually appealing content. Strong written and verbal communication skills. Ability to track and analyze social media performance and identify trends. Knowledge of how social media marketing aligns with broader business goals. Highly organized to manage social media calendars, schedule posts, and track performance. Strong ethics in teamwork and collaboration to work effectively with other members of the Marketing Team and other departments. Knowledge and appreciation of dance is preferred, but not required. Additional Information The Princeton Ballet Society is an equal opportunity employer. Please send a cover letter and resume to View email address on click.appcast.io #J-18808-Ljbffr