Digital Strategist

This position is contingent upon contract award. About the role MPA is seeking a Digital Strategist (Senior Associate) to lead the strategy, development, and governance of website and social media content that advances priorities for federal clients. You will manage content across public-facing websites, intranets, and other digital platforms — writing, editing, and publishing accurate, accessible, plain-language content while ensuring every page meets federal web policy, accessibility, and quality standards. As a senior member of the communications team, you will work closely with user experience (UX) and digital teams, website developers, subject matter experts (SME), and government clients to ensure digital content is accurate, accessible, and audience-centered. The responsibilities of this position include: Develop, write, edit, and publish web content, including web pages, articles, resource libraries, and digital campaign materials for public-facing websites and internal intranets, translating complex information into clear, plain-language content Support the development of social media strategies, and ensure social media and website integration connects digital platforms to drive bidirectional traffic, improve search engine optimization (SEO), and create a unified user experience Manage content within content management systems (e.g., Drupal, WordPress, Sitecore, Adobe Experience Manager, or similar), overseeing publishing workflows, content governance standards, and version control Conduct regular content audits and quality assurance reviews, checking for accuracy, completeness, consistency, currency, and usability across all managed sites Optimize web content for search engine visibility and findability, applying search engine optimization best practices while maintaining accuracy and readability Ensure all web content complies with Section 508 accessibility requirements, plain language standards, U.S. Web Design System guidance, and federal branding and web policies Manage taxonomies, metadata structures, and information architecture to support content discoverability Guide content through client and internal review and clearance processes, coordinating approvals across stakeholders Monitor web analytics and content performance, reporting on engagement and usability findings and recommending content or structural improvements Work with UX/design, digital strategy, and development teams to align content with user research, usability testing, and site design Maintain content style guides, templates, editorial calendars, and governance documentation Support website and platform migrations, redesigns, and content transitions, ensuring continuity and accuracy throughout Advise clients and internal teams on content strategy, information architecture, site structure, and taxonomy Mentor and provide guidance to junior digital staff, contributing to a collaborative, high-performing team culture Monitor emerging trends and best practices in web content strategy, content management platforms, digital accessibility, social media marketing, and artificial intelligence-enabled content tools to keep practices current and effective The ideal candidate will have the following: Bachelor's degree in communications, journalism, English, marketing, or a related field; advanced degree a plus 6+ years of experience in web content strategy, web content management, or digital content development, ideally within public health, government, or other mission-driven settings Demonstrated experience managing content within one or more content management systems (e.g., Drupal, WordPress, Sitecore, Adobe Experience Manager, Contentful, or similar), including publishing workflows and governance Strong working knowledge of Section 508 accessibility requirements, plain language principles, and federal web policy Working knowledge of SEO fundamentals, web analytics, and content performance measurement Experience with information architecture, taxonomy, and metadata management to support content discoverability Strong writing, editing, and proofreading skills across digital formats and channels Strong project management and organizational skills, with the ability to manage multiple content workstreams, deadlines, and stakeholders simultaneously Experience supporting federal government or other mission-driven communications programs strongly preferred Ability to obtain and maintain a public trust or security clearance as required by contract #J-18808-Ljbffr Mpa Inc