Global Brand Manager

Global Brand Manager

WSP is initiating a search for a Global Brand Manager, with a preference for candidates located on the East Coast of the United States, although other locations may be considered for the right candidate. The Brand Manager plays a critical role in shaping, activating, and stewarding the global brand strategy, working closely with the Global Brand Director to translate strategy into high-impact execution.

This role is responsible for owning key brand programs, leading initiatives, and acting as a partner to Marketing, Communications, HR, and regional teams. The Brand Manager balances strategic thinking with hands-on delivery, ensuring the brand is consistently and effectively brought to life across markets, channels, and experiences.

Responsibilities

Key Responsibilities

• Lead the development and activation of elements of the global brand strategy, in alignment with business objectives.
• Lead brand initiatives and activations, ensuring they deliver impact, relevance, and consistency.
• Develop and deliver tools, training, frameworks, and playbooks to enhance employee understanding of the WSP brand and how to apply it across all touchpoints and interactions.
• Identify opportunities to evolve and strengthen the brand through innovation, insight, and creative application.
• Act as a guardian of the brand, ensuring consistent application of brand positioning, visual identity, and verbal identity across regions and channels.
• Serve as a brand partner to internal stakeholders providing expert guidance, decision support, and collaboration on brand matters.
• Translate brand health metrics into actionable insights and opportunities for improvements.

What Success Looks Like

• Employees increasingly understand, adopt, and advocate for the brand.
• Achieved our brand awareness KPI globally.
• The brand strategy is consistently and effectively activated across initiatives.
• Stakeholders trust the Brand team as a strategic partner.

Qualifications

Qualifications & Experience

• 10+ years of experience in brand management or marketing, ideally within a global, matrixed organization.
• Bachelor's degree or equivalent experience.
• Strong experience developing and activating brand strategies across multiple markets or stakeholder groups.
• Demonstrated ability to manage complex initiatives from strategy through execution.
• Solid understanding of brand metrics and how to use insight to drive decisions.
• Excellent stakeholder management, communication, and influencing skills.
• Proven ability to work autonomously while aligning closely to senior leadership direction.
• Comfortable operating in a fast-paced, ambiguous, and evolving environment.

WSP Benefits: WSP provides a comprehensive suite of benefits focused on providing health and financial stability throughout the employee's career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. Compensation: Expected Salary (all locations): $110,500 - $225,400.

About Us

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors, and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water, and environment markets. With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper.

WSP provides a flexible and agile workplace model while meeting client needs. Employees are also afforded a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on providing health and financial stability throughout the employee's career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals, and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.