Associate Director, Product Management

Product Manager (Senior Staff/Associate Director Level) Hybrid on-site in San Diego, CA (no flexibility for remote work) About the Role A San Diego-based biotech developing next-generation genomics platforms to transform genetic testing and sequencing is hiring a Product Manager to own the product strategy and commercialization of their target detection platform. This is a hybrid product-and-marketing role: you will translate customer and clinical insight into product requirements and roadmap, build the business case and competitive positioning, and drive go‑to‑market strategy, launch, and post‑launch performance — partnering with engineering, assay, regulatory, and software teams across RUO, LDT, and IVD development phases. Key Responsibilities Own product strategy and roadmap for the company's target detection platform, translating VOC from clinicians, lab directors, and KOLs into prioritized product requirements Partner with engineering, assay development, integration, software, regulatory, and operations to balance clinical value, technical feasibility, and time-to-market Develop product positioning, messaging, and value propositions for clinical, laboratory, and economic buyers — including health‑economic and clinical‑utility narratives Build business cases and financial models (market sizing, segmentation, ROI) to support executive go/no‑go decisions Conduct competitive analysis across sepsis, pathogen identification and AMR detection to identify differentiation and white‑space opportunities Drive GTM strategy with commercial, sales, and marketing leadership — including pricing, channel, and launch‑readiness planning Lead product launches end‑to‑end: sales enablement, collateral, training, KOL engagement, adoption tracking, post‑launch performance Collaborate with regulatory and quality teams to ensure product requirements and commercial materials are compliant in a regulated diagnostics environment Define and track product and commercial success metrics to inform roadmap prioritization Required Qualifications Bachelor's degree in life sciences, biomedical engineering, business, or a related discipline with 8+ years of relevant PM and/or product marketing experience in diagnostics or life sciences. MBA or advanced degree preferred. Demonstrated PM and/or product marketing experience in diagnostics, life sciences, or medical devices — with a track record of bringing products from concept through commercialization Hands‑on IVD and LDT development experience, including familiarity with the requirements they impose on product and commercial activities Proven ability to translate VOC and clinical insight into prioritized, actionable product requirements Track record building business cases, financial models, and competitive analyses to inform executive decision-making Experience defining and executing GTM strategy, including positioning, messaging, and value proposition development Strong cross‑functional leadership and communication skills across R&D, regulatory, clinical, commercial, and executive stakeholders Self‑directed and ownership-oriented — comfortable operating with significant autonomy in an early-stage, evolving environment Preferred Qualifications Direct experience in molecular diagnostics, ideally in sepsis and/or pathogen identification Familiarity with clinical microbiology and infectious disease testing landscapes, workflows, and buyer dynamics Experience developing clinical‑utility content, health‑economic/ROI models, and KOL and clinical‑evidence strategy Experience at an early-stage or scaling diagnostics company balancing near‑term delivery against long‑term platform strategy Why Join Us Work on cutting‑edge genomics and molecular detection technologies Shape the commercial strategy of a differentiated diagnostic platform from the ground up Collaborate with a deeply technical, cross‑functional team High visibility and direct impact on product, commercial, and strategic decisions at an early stage #J-18808-Ljbffr