Marketing Analytics (Client Engagement and Deepening)-Vice President

Job Description

Drive the future of data-driven decision making—join us to transform raw information into actionable insights that power business innovation.

As a Marketing Analytics Specialist on the Private Client Data & Analytics team, you will partner with Marketing and Product Strategy to support the full client marketing campaign lifecycle, including targeting, business case development, list execution, reporting, test design and modeling, financial assessments, forecasting, and campaign analysis. You will collaborate with internal stakeholders to advance marketing initiatives, understand customer needs, and identify effective ways to communicate how our products and services can improve their financial lives. You'll need to be technically proficient, highly analytical, resourceful, and an effective communicator with strong problem-solving skills and the ability to drive key projects across teams. You'll work directly with our stakeholders on the design, development, implementation, and measurement of strategic marketing campaigns from a data and analytics perspective.

Job responsibilities:

• Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design/execution, performance reporting, and insight generation.
• Partner closely with clients/stakeholders to manage the portfolio of work, define the delivery approach, and recommend strategy and experimentation to meet business objectives.
• Provide both tactical and strategic marketing insights through analytics, reporting, and advanced data visualization techniques.
• Solve complex problems and translate complex analytical results into clear, actionable insights.
• Leverage an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.
• Profile, wrangle, and prepare data from diverse sources to support analytical work.
• Write data transformation logic using languages such as Python & SQL
• Build trusted relationships across a matrixed organization.
• Stay current on industry trends and continuously evaluate new tools and methods to address evolving business needs.
• Take direction effectively while working independently with limited supervision.
• Demonstrate a strong passion for data and analytics, and for using insights to fuel business innovation.

  Required qualifications, capabilities, and skills:

• BS Degree in an applicable STEM discipline and 5+ years of related Marketing Analytics experience
• Hands-on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis)
• Experience working with Snowflake, AWS and advanced level database querying languages (SQL, HQL, SparkSQL) with modern cloud-based data architectures. 
• Technical understanding of data extraction, transformation, and load processing.
• Proficiency in web analytics (Adobe Insight/Adobe Site Catalyst).
• Experience with dynamic and interactive reporting applications (i.e., Tableau, Databricks)
• Tangible experience with business strategy and tactical implementation.
• Strong written and oral presentation / communication skills – the ability to convey complex information simply and clearly to senior business leaders
• Ability to work and collaborate with and influence internal and external partners.
• Problem-solving skills are essential. Must be able to think outside the box to implement creative solutions that solve business problems.
• Thrive in a fast-paced environment, consistently meet deadlines, and deliver high-quality work with strong attention to detail and organization.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.