Events Sales Manager

Job Description

Job Description

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better – this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guest.

Your mission:

Should you choose to accept it…

The Events Sales Manager knows having many talents within the same industry leave naysayers envious. Part salesperson, part events manager, they put the M in multi-tasking.

Using their experience, the Events Sales Manager will prospect, sell, contract and coordinate both corporate and social events in the hotel’s dedicated event space to meet revenue goals. They are the leader of the pack with client relationships and community involvement and an exceptional collaborator within all hotel departments.

The Events Sales Manager coordinates with the team on service standards, food and beverage minimums and forecasting along with the event operations team and both are the partner in crime to the Director of Sales.

The Nitty-Gritty:

What exactly you will be doing…

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our clients and guests:

• Develop and execute strategic sales plans for corporate and social catering to achieve both personal and property revenue targets
• As a titan of the industry the Events Sales Manager is involved in networking organizations and a proud representative of Virgin Hotels Collection
• Build and strengthen relationships with existing and new customers to enable future bookings through sales activities including sales calls, entertainment, FAM trips, trade shows, and more
• Negotiate and close contracts with clients, detailing service agreements, pricing, and event requirements to ensure extraordinary satisfaction
• Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand
• Conduct site visits and tastings, creating compelling proposals and vision boards that showcase spaces and menus
• Act as the primary point of contact in both sales and service, aligning program requirements and customer expectations to deliver an exceptional event
• Oversee the planning and execution of catering events, ensuring all logistics are managed effectively, including staffing, setup, and equipment needs
• Timely creating accurate BEO's and participate in weekly BEO, resume and sales meetings
• Manage vendor management (florists, DJ's/Bands, decor companies, photographers...) ensuring COIs, load in/out schedules, and compliance
• Lead pre-con and post-con meetings to ensure seamless event execution, guest satisfaction, billing accuracy and future bookings
• Cool under pressure and specializes in problem solving; especially when it comes to client relations and event management
• Upsell and cross-sell enhancements
• Partner with culinary team to design innovative menus that meet diverse dietary needs and create banquet event orders that align with brand standards of accuracy and timeliness
• Extensive knowledge of food and beverage, proper preparation and presentation of food and service standards
• Maintain accurate files, CRM records and documentation
• We live to learn - The Events Sales Manager is open to developing their professional skills through Virgin Hotels organized training programs

What qualities are we looking for?

You got skills? If you are able to perform the following, then you have come to the right place…

• Great team player with the ability to create excellent working relationships across the group
• Collaborative approach with all departments, particularly food & beverage and of course, the sales, marketing and events team
• Ability to break down barriers and resolve potential conflicts swiftly and effortlessly
• Strong communication and presentation skills to all levels of management
• Creativity and innovation are essential
• Ability to think outside the box and address all obstacles with a completely fresh approach
• Ability to anticipate needs and over deliver wherever possible
• Candidates must think on their feet and use their initiative to solve problems and deliver solutions
• Excellent customer relations, communication, presentation and organization skills of utmost importance
• Comply with all safety and health department procedures, as well as, all state and federal liquor laws
• Able to change direction and work on multiple project aspects at once
• Enthusiastic, passionate, able to enthuse and motivate others
• Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service

Background must-have:

• Current, legal and unrestricted ability to work in the United States
• Candidates must have previous hotel or event space experience
• Minimum 1-3 years of previous event sales experience
• Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person, in writing and on the telephone
• Proficient in MS 365 and Delphi Salesforce
• Flexibility in scheduling, including weekends and late hours

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