Marketing Manager

Marketing Manager

Pramand, LLC, is a medical device company based in Bedford, MA. We develop implantable medical devices from novel, proprietary hydrogel materials that improve patient outcomes while lowering the cost of therapy. We self-fund our projects through preclinical development and work with financial partners for clinical development and commercialization. Our portfolio of hydrogel technology positions us to be the leader in creating new hydrogel based medical devices to address unmet medical needs in a range of surgical interventions. We have launched over ten medical device companies based on this unique technology. These companies have generated over $4B in value and have helped over 5 million patients worldwide achieve better outcomes.

The Marketing Manager will develop and execute integrated marketing programs to support the Pramand CraniSeal® and SpineSeal® product lines, with additional support for sister organizations Rejoni and Sealonix and their product lines as required. This role is responsible for translating commercial strategy into surgeon-, OR coordinator-, and value-analysis-committee-facing campaigns, sales tools, and digital programs that drive product demand, market access, and category leadership. Working closely with the General Manager, Sales, Regulatory/Quality, and Clinical teams, the Marketing Manager owns brand stewardship, content development, MLR-compliant asset production, KOL and tradeshow programs, and digital channels including website, email, and paid/organic social. Pramand is a fast-paced medical device startup operating across multiple hydrogel-based platforms; the successful candidate will bring a hands-on, builder's mindset, a bias toward execution, and the ability to flex across product lines and audiences. A 'can do' attitude and the ability to work to deadlines in this fast-paced environment are essential.

Job Responsibilities:

• Develop and execute integrated marketing plans for CraniSeal® and Spine Seal®, including positioning, messaging, campaign tactics, and KPI tracking against commercial objectives.
• Build audience-specific campaigns and assets across the three primary buying audiences: surgeons, OR coordinators, and purchasing/value analysis committees (VAC).
• Own brand stewardship for the Pramand surgical sealants portfolio, including visual identity, tagline architecture, and messaging consistency across all touchpoints.
• Manage MLR (medical/legal/regulatory) review workflow with Regulatory & Quality, ensuring all promotional materials are routed and approved prior to release.
• Develop and produce sales tools, including detail aids, brochures, surgeon-facing literature, VAC packages, in-service materials, and competitive comparison resources.
• Plan and execute digital marketing programs across pramandllc.com, craniseal.com, and product microsites, including SEO, paid/organic social (LinkedIn priority), email, and marketing automation.
• Lead tradeshow and medical meeting planning and execution, including booth strategy, KOL engagement, podium activities, lead capture, and post-show follow-up.
• Develop sales training content and onboarding materials; partner with Sales leadership on national sales meetings, ride-alongs, and field intelligence capture.
• Conduct competitive intelligence and market research, with particular focus on tracking competitor activity, supply disruptions, recalls, and procedure-level utilization data informing positioning and reimbursement strategy.
• Manage external creative, video, web, PR, and digital agencies; author creative briefs and own scope, budget, and timeline.
• Provide marketing support to Rejoni and Sealonix product lines as required – including launch planning, branding, KOL development, congress presence, and market-shaping content.
• Maintain the marketing collateral document control system, ensuring all materials are versioned, MLR-approved, and stored consistent with Pramand quality system requirements.
• Receive, prioritize, and respond to Field Sales and customer requests, providing fast turn-around in a startup environment with limited bench depth.
• Support presentations to senior management, investors, and board, providing market context, performance reporting, and forecast inputs as requested.
• Manage marketing budget, track spend against plan, and report ROI on key programs.

Qualifications & Requirements:

• Bachelor's degree required, ideally in Marketing, Communications, Life Sciences, or Engineering. MBA or graduate degree a plus.
• 5–8 years of relevant marketing experience, with a minimum of 3 years in medical device, biotech, pharma, or other regulated healthcare environment. Surgical, hospital-sold, or capital-equipment marketing experience strongly preferred.
• Demonstrated success owning a product launch or relaunch from positioning through commercial execution.
• Prior startup or small-team experience a plus given the breadth of scope and the need to operate without a large support infrastructure.
• Working knowledge of FDA promotional advertising standards (21 CFR 814, 21 CFR 801) and MLR review processes for Class III/PMA medical devices.
• Hands-on experience executing multi-channel campaigns, including paid and organic search, LinkedIn, email marketing, content marketing, website strategy, and webinars.
• Proficiency with marketing automation/CRM platforms (e.g., HubSpot, Salesforce, Marketo), web CMS (WordPress or similar), and analytics tools (Google Analytics, LinkedIn Insights).
• Strong commercial acumen – can translate clinical and regulatory inputs into surgeon-, OR-, and purchasing-facing value propositions.
• Excellent written, verbal, and visual communication skills with high attention to detail; comfortable writing creative briefs, copy, and SOP-grade documents.
• Highly organized and able to manage multiple projects, deadlines, and competing priorities across multiple product lines and operating companies independently.
• Demonstrated "builder" mindset, bias toward action, and willingness to operate hands-on across the full marketing stack – from strategy decks to copy editing to booth setup.

Working Conditions/Requirements:

• Position may require up to 30% domestic and occasional international travel for tradeshows, congresses, KOL engagements, and field ride-alongs.
• Must be able to lift boxes/booth materials up to 30 lbs.
• Long periods of time working on a computer
• Periodic exposure to surgical or training environments where standard hospital PPE may be required.
• This is an on-site position