Social Content Manager

Creative People Inc

About the Role

Engineering-first AI companies don't get attention by accident. They get it because someone is highly online, posting deliberately, day after day. We're hiring a Social Content Manager to own X and LinkedIn end-to-end: the posts, the POV, and the measurement of what resonates. The judgment lives with you - this is not a brand-voice-by-committee role.

What You'll Own

Daily content output across X and LinkedIn (50%): Original posts, threads, replies, comment-baiting on adjacent accounts, and derivative drops from flagship engineering posts on a weekly cadence. Stack: native tooling + AI-assisted drafting. Quality control: every post tied to a hypothesis (why this hook, this audience, this hour) and tracked against it.
Editorial POV & voice ownership (30%): What the company does post, what we explicitly don't, how we sound. A short list of content we don't ship and the specific, technical, slightly contrarian stance that separates us from generic AI thought leadership.
Performance learning & iteration (20%): Weekly readout on what worked and what didn't, fed back into the editorial calendar. Measured on engagement quality (saves, replies from target accounts, profile visits from named companies) over vanity volume.

Who You Are

You are highly online - you can name three accounts that posted something interesting this week and explain why. You've built a social presence (your own or a brand's) that earned attention without buying it. You ship at high cadence and have opinions on what makes B2B SaaS social bad. You can find the post hidden inside a customer email, a sales call transcript, or a Slack thread. You move fast with AI tools but the judgment is yours.

Where You Might Come From

In-house social leads at engineering-first companies (Vercel, Linear, Anthropic, Notion). Indie creators or writers with a tech audience. Founders or early operators who built a personal brand worth following. Earlier-career candidates who are exceptionally sharp, fast, and digitally fluent.

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Vacancy posted 1 day ago

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