Senior Manager, B2B Marketing (Industries)

About the Team The Dow Jones B2B Industries Marketing team is looking to hire a collaborative and results‑driven Senior Marketing Manager to support two of our B2B businesses – Dow Jones Newswires and Dow Jones Factiva. About the Role As Senior Marketing Manager you’ll be responsible for assisting in the planning and execution of high‑impact marketing campaigns to achieve B2B business objectives for Dow Jones Newswires and Factiva. Working with product, proposition and sales teams, you’ll manage the execution of multi‑channel marketing campaigns such as digital and print ads, paid and organic social media, account‑based marketing, and webinars. You will report to the Senior Director of B2B Industries Marketing and work on‑site in our Midtown Manhattan office at least three days each week. You Will Collaborate with Marketing, Sales Enablement, Sales, Product and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation. Conduct ongoing investigation into target industries and audience personas to deeply understand evolving customer needs; translate these insights into tailored value propositions for different end‑user roles to ensure a clear connection between product features and customer value. Manage the execution of end‑to‑end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets. Test, track, and analyze the effectiveness of all campaigns and initiatives; compile regular reports to ensure marketing efforts are driving growth while strictly achieving defined ROI targets. Support product roll‑out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed. Manage webinars in support of B2B products from end‑to‑end, including creation of assets, promotion schedules, and reporting. You Have 9+ years of B2B marketing experience. Account‑Based Marketing (ABM) and Lead Generation experience preferred. Bachelor’s degree in Marketing, Communications, Business or a related field (MBA a plus). Excellent project management skills with the ability to multitask, prioritize, manage stakeholders at all levels and adhere to tight deadlines in a fast‑paced environment. Ability to work effectively in a matrixed company model. Extensive written and verbal communication skills, and strong collaboration and influencing skills. Willingness to work in our Midtown Manhattan office three days each week. Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets. #J-18808-Ljbffr Dow Jones & Company, Inc.