Senior Manager, Community Marketing

Senior Manager, Community Marketing

New York, New York

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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values (

If this sounds like you, you’ll fit right in.

Who You Are

You are a strategic community builder and marketing leader who understands that authentic community is one of the most powerful levers a brand has. You’re a systems thinker who sees community not as a program, but as an interconnected system - one that connects advocacy, storytelling, and customer relationships into a scalable, high-impact function.

You bring a rare combination of strategic vision and operational excellence. You know how to define multi-year roadmaps while also rolling up your sleeves to get the work done. You're energized by the challenge of building - and have the track record to prove it: scaling programs, developing teams of managers and senior ICs, and shaping how an entire organization thinks about community and advocacy. You’re increasingly fluent in AI-powered tools and think critically about how AI tools can scale community programs, surface member insights, and increase team output while staying ahead of how AI is changing the community landscape.

You're a skilled cross-functional leader who can influence without authority, align senior stakeholders around a long-term vision, and translate community insights into strategy and investment decisions. You lead through change with clarity and optimism, and you're deeply committed to developing the next generation of community marketing talent.

Your Success Profile

As Senior Manager, Community Marketing, success looks like:

• Defining and executing a multi-year vision for community marketing programs that drives measurable long-term impact

• Building and scaling high-performing teams, including two ICs, while developing leadership capability across the function

• Owning community marketing KRs and being accountable for both short-term results and long-term community health metrics

• Shaping org-wide thinking on community and advocacy, influencing how the broader marketing organization integrates community into its strategy

• Aligning teams and senior leaders around strategy and long-term priorities through clear, compelling communication

• Using community insights and data to guide strategy and investment decisions, demonstrating ROI of community programs

• Overseeing multiple programs and managers while maintaining quality, coherence, and impact across all community initiatives

• Partnering with executive leadership on community strategy and serving as the internal authority on community best practices

What You'll Work On

• Define vision and strategy for community marketing programs, aligning with broader marketing and business priorities

• Contributing to broader marketing roadmap and planning processes, bringing an opportunity lens to org-level prioritization and resource decisions.

• Lead large, cross-functional community initiatives from concept through execution, driving measurable outcomes

• Use community insights, data, and industry best practices to guide investment decisions and evolve the program over time

• Shape org-wide thinking on community and advocacy, integrating community strategy across marketing, revenue, customer success, and product functions

• Oversee a portfolio of community programs - including advocacy, storytelling, and member engagement - ensuring quality and coherence

• Establish and evolve community systems, frameworks, and best practices that can scale with the organization

• Own team and program budgets, managing resources with a clear understanding of ROI and business impact

• Drive community marketing KRs and long-term impact metrics, reporting progress to senior leadership and key stakeholders

• Align teams and leaders around community strategy and long-term priorities through clear communication and stakeholder management

• Communicate project goals, progress, and impact to cross-functional stakeholders and senior leadership

• Shape org-wide approach to community and advocacy, integrating co-marketing initiatives across marketing, product, sales and other functions to impact business results

• Foster strong team collaboration and a culture of excellence, inclusion, and continuous learning

• Manage a team of ICs, setting clear expectations, developing talent, and building leadership capability

• Model the community values - authenticity, advocacy, and member-centricity - in how you lead and operate

How You Will Do Your Work

At Justworks, how results are achieved is just as important as what gets done. You will embody the following core competencies:

• Strategic Mindset – See the big picture and connect community goals with company priorities. Define multi-year visions and translate them into clear roadmaps and measurable outcomes.

• Community Mastery – Bring expert-level knowledge of community marketing, advocacy, and storytelling. Set best practices, mentor others in craft development, and push the discipline forward.

• Systems Thinking – Design scalable community systems and programs that grow with the organization. Apply org design skills to build teams and functions built for impact. Apply AI-powered tools and emerging technologies to community operations, insight generation, and program design.

• Influence & Stakeholder Alignment – Shape marketing and brand strategy through a community lens. Align senior leaders and cross-functional stakeholders around long-term community priorities.

• People Leadership – Develop managers and senior ICs with clarity and empathy. Build leadership capability, foster psychological safety, and lead with consistency through change.

• Data-Driven Decision Making – Use community insights, analytics, and ROI frameworks to guide investment and strategy decisions. Communicate impact in business terms.

• Cross-Functional Collaboration – Partner effectively across marketing, product, sales, and external stakeholders. Thrive in a matrixed environment and build trusted relationships.

• Adaptability – Lead with steadiness and optimism. Navigate ambiguity, pivot when needed, and help your team do the same.

• Openness & Integrity – Operate with transparency and directness. Model the values of the community you're building.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie – Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and have a strong desire to know and help others.

• Openness – Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.

• Grit – You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.

• Integrity – Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.

• Simplicity – Be like Einstein: "Everything should be made as simple as possible, but no simpler."

Qualifications

• Minimum of 8-10 years of experience in community marketing, with a track record of strategic leadership and program impact

• Proven success scaling teams and programs, including experience managing ICs

• Demonstrated ability to influence org-wide community strategy and align senior stakeholders

• Advanced expertise in community systems, advocacy, and storytelling

• Experience owning team and program budgets and demonstrating ROI of community investment

• Strong strategic planning skills, including developing multi-year roadmaps and org-level priorities

• Exceptional communication skills - able to present strategy and progress clearly to senior leaders and cross-functional stakeholders

Preferred

• Experience in SaaS/technology or with a similar customer community profile

• Familiarity with community platforms, analytics tools, and measurement frameworks

• Background in advocacy marketing, customer storytelling, or brand ambassador programs

The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year.

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Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks ( .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at View email address on click.appcast.io. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

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