Brand Design Lead

About The Role As Brand Design Lead at Forus, you will shape how Forus looks, feels, and shows up across every external and internal touchpoint. You will own and evolve our visual identity, applying it across our website, campaigns, events, content, sales materials, recruiting, video, and the other surfaces through which people experience the company. You will combine exceptional design craft with broader creative direction, setting the bar for our work while building systems that allow the company to move quickly without becoming inconsistent. You will work closely with marketing, growth, product, partnerships, and leadership to turn company priorities into distinctive creative, and lead agencies, freelancers, and other production partners where needed. This is a demanding role, with a high level of autonomy and responsibility. You will be expected to “act like an owner” and commit yourself to Forus’ success. If you are low‑ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you. Responsibilities Own and evolve Forus’ visual identity and creative direction across web, campaigns, content, events, video, sales materials, recruiting, and internal communications. Translate company, audience, and campaign objectives into creative concepts that are distinctive, clear, and commercially effective. Build the brand systems, templates, asset libraries, and guidelines that allow teams across Forus to create high‑quality work quickly. Lead major creative initiatives from concept through execution, balancing strategic direction with hands‑on design when needed. Partner closely with product design to create a coherent experience from the first brand interaction through the product itself. Source, brief, and direct agencies, freelancers, studios, and production partners while maintaining a consistently high creative bar. Use AI and emerging creative tools to increase the speed, range, and quality of what our team can produce. Qualifications 7–12 years of experience in brand design, creative direction, or visual design, ideally within a high-growth technology or consumer company. A portfolio demonstrating exceptional craft across brand systems, web, campaigns, content, and other digital and physical experiences. A strong point of view on design and the ability to clearly articulate the reasoning behind creative decisions. Experience building and evolving a brand system rather than only producing work within an established one. Experience directing agencies, freelancers, or internal creative contributors toward a unified vision. Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals. High NPS with your former teammates. This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply. Working with Us Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo. We run as a high‑trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles: Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing. Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team. Benefits Fully covered medical, vision, and dental insurance. Memberships for One Medical, Talkspace, Teladoc, and Kindbody. Unlimited paid time off (PTO) and 16 weeks of parental leave. 401K plan setup, FSA option, commuter benefits, and DashPass. Lunch at the office every day and dinner at the office after 7 pm. Compensation We provide competitive compensation with meaningful equity for full-time employees. Compensation Range: $200K - $270K. EEO Statement Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law. #J-18808-Ljbffr Forus