Firearms Associate

Overview Rural King Farm and Home Store is committed to providing associates with growth opportunities, competitive benefits, and a people‑first environment. As a Firearms Sales Associate you will support our customers while upholding high standards of safety and compliance. Benefits 401(k) plan with 100% match on the first 3% of contributions and 50% match on the next 2% Healthcare plans including virtual doctor visits Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program 15% Associate discount Dave Ramsey’s SmartDollar Program (no cost) Associate Assistance Program, RK Cares Associate Hardship Program, 24/7 Chaplaincy Services Responsibilities Greet customers with a warm and friendly demeanor as they enter the department, creating a welcoming atmosphere and setting the tone for a positive shopping experience. Engage the customer in meaningful conversations to understand specific needs, preferences, and budget constraints using our customer engagement model. Provide expert guidance and unbiased product recommendations based on individual requirements. Ensure compliance with all federal, state, and local laws and regulations related to firearms sales and transfers. Complete all required firearm compliance training and demonstrate understanding of the Firearms SOP. Assist customers in selecting appropriate ammunition, accessories, and related products. Maintain an organized and visually appealing firearms display area, ensuring accurate labeling and pricing. Process transactions accurately and efficiently, handling payments and documentation. Stay updated on current firearm trends, models, and industry news to provide informed recommendations. Actively listen to customer concerns, address questions promptly, and provide appropriate resolutions or forward to supervisor if required. Establish and maintain long‑term relationships with customers to generate repeat business and referrals. Demonstrate product features and benefits, conduct demonstrations, and explain technical specifications as necessary. Use upselling and cross‑selling techniques to maximize sales and increase average unit per transaction. Promote exclusive offers, RK Firearms Plus Protection Plan (RKFPPP), and store loyalty program awareness. Process special orders, operate the POS register, and resolve return issues as needed. Contribute to visual merchandising by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor during non‑customer periods. Participate in cross‑training for flexibility in various departments and responsibilities. Engage in learning initiatives such as training programs, workshops, and webinars to acquire new knowledge and stay current on the latest developments. Provide friendly, proactive, and professional internal and external support to others, assisting inquiries, concerns, and issues promptly and effectively. Demonstrate behaviors that exemplify Rural King’s values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement. Perform other duties as assigned. Qualifications High school diploma or equivalent; additional education or training in firearms safety is a plus. Previous experience in firearms sales or a related field is preferred. Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers. Strong interpersonal and communication skills, with the ability to engage customers effectively. Demonstrated ability to actively listen, ask relevant questions, and provide thorough responses. Excellent attention to detail and organizational skills. Ability to prioritize tasks, meet deadlines, and maintain high quality. Proven track record of consistently producing error‑free work and meeting quality standards. Proficiency using computer systems for transaction processing and record‑keeping. Strong commitment to maintaining a safe and secure shopping environment. Behaviors reflecting integrity, professionalism, and confidentiality. Physical Requirements Must be able to stand for prolonged periods of time. Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31–50 pounds intermittently. Must be able to verbally communicate effectively with others (in‑person and via electronic devices). Must have close visual awareness. Ability to use a ladder and/or pallet jack. Reasonable Accommodations Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. #J-18808-Ljbffr