Marketing Manager

Job Description

Job Description

Job Description

**SOUTHEAST BASED**
Job Title: Marketing Manager
Department: Marketing
Reports To: Director of Marketing
FLSA Status: Exempt

Position Summary: The Marketing Manager position is responsible for leading strategic marketing initiatives across an assigned portfolio and the organization. This role is responsible for driving the performance of property-level marketing through effective strategy development, data analysis, expense control, digital presence, and collaboration with on-site teams and senior leadership. The Marketing Manager will be a critical liaison between marketing, regional operations, and ownership groups, contributing to both the innovation and execution of marketing campaigns across assets.
Organizational Responsibilities
Journey Visionary: Lead the development and execution of marketing strategies that align with the customer journey, using data and insights to enhance marketing impact across the portfolio. Drive performance by connecting property-level tactics to overarching journey metrics such as lead conversion, engagement, and retention.
Passion & Innovation: Identify and understand resident, prospect, and operational pain points, and continuously pilot innovative marketing approaches across people, process, and technology to solve them. Leverage emerging digital tools and channels to stay ahead of industry trends.
Organizational Ambassador : Collaborate closely with on-site teams, senior leadership, ownership groups, and cross-functional partners to understand needs, elevate the resident experience, and drive strategic alignment between marketing and operations.
Project Management : Create and manage clear timelines for marketing initiatives, including new property launches, rebranding efforts, and regional campaigns. Ensure key deliverables align with business goals and rollout milestones.
Change Management : Champion change across regional teams by introducing and embedding new marketing tools, strategies, and best practices. Leverage influence, training, and communication frameworks to build buy-in and adoption.
Community Service : Represent the company in industry events, local organizations, and community-focused activities. Promote both company visibility and personal development by actively participating in associations that support our markets and residents.

Essential Duties and Responsibilities
Teamwork : Partner with Regional Directors and on-site teams to support day-to-day marketing operations, provide strategic guidance, and ensure consistent brand execution across all properties.
Reporting and Analysis : Lead the review of marketing performance metrics and reporting for ownership packages. Utilize data to evaluate lead generation sources, digital performance, leasing conversion, and ROI, delivering actionable insights to internal stakeholders.
Financial Management : Support the development and management of marketing budgets in coordination with site teams and accounting. Monitor expenses and ensure resources are allocated effectively to drive results without exceeding budget thresholds.
Team Leadership: Provide training, mentorship, and support to Community Directors and on-site teams to ensure confident execution of marketing strategies. Promote data literacy and equip teams to make informed marketing decisions.
Operational Excellence : Continuously assess and refine marketing processes and practices to increase efficiency and effectiveness. Identify areas for standardization and scalability across regions.
Training and Development : Facilitate ongoing training focused on marketing technologies, resident engagement, and campaign execution. Collaborate with internal departments to identify gaps and ensure staff are equipped with the tools and knowledge to succeed.
New Initiatives & Ancillary Programs : Drive the successful implementation of new marketing technologies, platforms, and campaigns. Monitor current initiatives through business intelligence tools and provide feedback to enhance performance.
Transitions and Due Diligence: Support marketing efforts during new property onboarding, acquisitions, or transitions. Ensure consistent implementation of marketing standards and integration of company policies for incoming teams.
Annual Budget Process: Partner with management to build and review annual marketing budgets. Contribute to the creation of marketing-related budget templates and participate in workshops to support property-level planning and alignment with company goals.

Work Hours:
This position is scheduled for 40 hours in a regular work week. Hours of operation vary, but typical office hours are from 8:30 am to 5:30 pm Monday through Friday. Must be available to work on additional tasks that may require work on weekends or after hours. Must be available to work onsite and travel for business purposes.
Qualifications:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
College degree is preferred. Employment history that demonstrates progressive levels of accountability and responsibility in the application and usage of property management and residential multi-housing business principles, and demonstrated knowledge and skills in executing sales, customer service, revenue/expense management, and financial business plans.
Language Ability:
Demonstrated ability to read, write, and communicate effectively to comprehend and complete business plans, financial documents, and legal documents, motivate and lead teams, and communicate property strategies and performance with clients and property owners.
Math Ability:
Demonstrated mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages in order to complete financial records, budgets, and other fiscal reporting information.
Reasoning Ability:
Senior-level experience and skills in leading and managing others, including demonstrated skills in interviewing, on-boarding, directing, evaluating performance, and making effective talent management decisions. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills:
Demonstrated proficiency in Internet, word processing, spreadsheet, and database management programs to complete required reports and employment documents. Proficient in using property management software.

Certificates and Licenses:
Industry certifications are preferred.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, type, handle, or feel and talk or hear. The employee is frequently required to stand; walk; reach with hands and arms, and climb, stoop, or squat. The employee is intermittently required to sit. Incumbents must be able to physically access all exterior and interior parts of the property and amenities.
Must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Travel will be required to visit properties, visit clients, present for new business opportunities, attend educational conferences, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Incumbents must be able to physically access all exterior and interior parts of any property and its amenities within the assigned portfolio and markets.
Must be able to view computer screens, cell phones, and other electronic equipment for extended periods of time where visual strain may result.

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