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Senior Copywriter

$66.79k - $101.09k

Publicis Groupe

Company description Heartbeat is a full-service agency for healthcare challenger brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.” The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for challengers to triumph. That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, ‘We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight. Overview We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Senior Copywriter, helping us to deliver game-changing campaigns for Consumers & HCPs. Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us. Responsibilities Our team is looking for someone who has a winsome attitude and understands the ever-changing digital advertising landscape. Beyond that, here’s how you’ll make your mark: Work together with art directors, planning, and account team to provide creative, strategically sound solutions for client, in-house and new business needs Own jobs, beginning to end Write, reference, and annotate copy, using AMA or brand style, in preparation for medical/legal review without supervision Pay obsessive attention to narrative consistency, voice & tone, as well as accuracy of content (in partnership with Editorial) Clearly communicate information and direction to other writers as well as suppliers, freelancers, and editorial staff Participate in client meetings and presentations Attend market research Present work in an organized and interesting manner See copy decks and manuscripts through development and to launch (in partnership with Editorial and Creative Director) Initiate data searches and maintain brand reference files Qualifications What you’re bringing with you: Across 3‑5 years of experience, you know what it takes to slay crafting copy. These are the core skills you’ve totally nailed: Experience with pharmaceutical / healthcare marketing writing, preferably crafting copy across both Healthcare Professionals (HCP) and Patient audiences Digital chops Running multiple workstreams in tandem Strong communication skills Concepting experience Ability to recognize strong creative ideas and see them through to completion Thrive under pressure in a fast‑paced environment Ability to meet deadlines for multiple projects simultaneously Exposure to referencing and annotating work Track record as a creative problem solver with a knack for fresh ideas and a new perspective Experience with writing consumer‑focused content Additional information Hell yes, I want to do all of that. But tell me more about Heartbeat… Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US. In the past four years, we’ve been named a 4‑time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews. We care about three big things: 1. Empowering Challenger Brands We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous. 2. Being the Best Place You’ll Ever Work This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self‑care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities. 3. Fostering a Diverse & Caring Community We’re the most diverse agency in healthcare, by design. No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole). There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you’ll experience it for yourself. About Publicis Health & Publicis Groupe Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third‑largest advertising and media company in the world — offering us unparalleled global reach and resources. Our Publicis Groupe motto ‘Viva La Différence’ means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,785 - $101,085 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2026. #LI-AJ1 #J-18808-Ljbffr

Vacancy posted 2 days ago
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