B2B Content Strategist

The B2B Content Strategist plays a critical role in driving RFG’s organic growth and brand visibility. This role owns our end‑to‑end content strategy—bringing together SEO, AI‑driven discovery, website performance, and campaign execution to attract, engage, and convert the right audiences. Partnering closely with B2B Marketing, Creative, and cross‑functional teams, the Content Strategist builds scalable systems, leverages AI to work smarter, and delivers high‑impact content that supports pipeline, positions RFG as an industry leader, and fuels measurable growth. Location: This position is in our Birmingham office. The role can be remote for a highly qualified candidate. If in Birmingham, AL, our office works a hybrid schedule (3 days in-office, 2 remote). If remote, occasional travel to Birmingham will be required including onboarding. Reports To: Sr Director of B2B Marketing What You'll Do Strategy & Growth Own and lead RFG's organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI-driven discovery (SEO + AEO). Serve as the central orchestrator of RFG's content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion. Lead RFG's SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast and Google Search Console; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI-generated responses. Own website strategy and performance, including ongoing content updates, UX-informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion. Content Creation & Execution Drive end-to-end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance. Develop high-impact, conversion-focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action. Partner cross-functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials. Systems & Tools Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution. Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long-term organic growth. Performance, Compliance & Accountability Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights. Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems. Requirements Experience 5+ years of marketing experience Skills & Competencies Content strategy development and execution, with a focus on driving engagement and lead generation Strong written and verbal communication skills; ability to produce clear, compelling, conversion-focused content Deep understanding of SEO and AEO best practices, including content structuring for both traditional search and AI-driven discovery Social media strategy and execution, including content planning, publishing, audience growth, and performance optimization Analytical and critical thinker who uses data and insight to inform decisions and continuously iterate on content strategy Creative thinker who brings fresh ideas while staying grounded in business objectives Strong problem-solving skills with the flexibility to adjust approach based on performance and feedback Strong project management skills with the ability to manage multiple priorities and consistently meet deadlines Detail-oriented with strong execution and follow-through across campaigns, content, and web updates Collaborative and adaptable team player, comfortable working cross-functionally with marketing, creative, and data teams Curious and growth-minded, with a demonstrated ability to learn new technologies quickly and integrate emerging tools into day-to-day work Technology & Tools Proficiency in HubSpot, including content management, workflows, segmentation, and reporting Proficiency in SEO/AEO platforms and content management systems, including WordPress, Yoast, and Google Search Console Demonstrated experience using AI tools to scale content production, support SEO and AEO strategy, analyze performance, and optimize workflows Strong judgment in balancing AI-enabled speed with editorial rigor, compliance standards, and brand consistency Education Bachelor's degree in marketing, communications, or related field. Company RFG Advisory is a platform for growth-minded Independent Advisors who want to scale without compromise. We're building the RIA of the Future-powered by innovation, collaboration, and execution. We take care of each other first. We show up with servant hearts and growth mindsets. We lead boldly, iterate to excellence, and commit to getting 1% better every day. If you're energized by precision, structure, and being the person who makes it all happen-we'd love to meet you. This hiring process may include the use of automated tools to assist with resume review. All hiring decisions are ultimately made by qualified human reviewers. For more information about our hiring practices, data use, and accommodation request procedures, please review our Privacy Policy. We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, genetic information, or any other status protected by applicable law. We will provide reasonable accommodations for qualified individuals with disabilities during the application and hiring process. Benefits and Compensation Salary $80,000-$90,000 Competitive salary + bonus pool Generous PTO, holidays, and a Charitable Service Day Health, dental, vision insurance + RFG Advisory stipend Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage Lifestyle Spending Account 401(k) with Safe Harbor contribution Paid parental leave, short- and long-term disability, life insurance Surface Pro + home office setup Pet Insurance Continuing education and professional development support #J-18808-Ljbffr