Senior Email Marketing Strategist (DTC/Ecommerce Focus)

ABOUT ATTN AGENCY

ATTN Agency (pronounced Attention Agency) is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to scale profitably. We specialize in full-funnel growth across Google, Meta, TikTok, Klaviyo, Postscript, and emerging platforms—with a laser focus on ROAS, new customer acquisition, and incremental revenue.

We don't just manage emails. We build scalable systems for sustainable growth and we're selective about who we work with and who we hire. If you're obsessed with performance, welcome home.

ABOUT THE ROLE

We are looking for a Senior Lifecycle and Retention Strategist to own and drive retention strategy across a portfolio of high-growth eCommerce and DTC brands. This is a senior, client-facing role that sits at the intersection of strategy, analytics, and execution oversight.

You will be responsible for building and managing full lifecycle programs spanning email, SMS, direct mail, and loyalty, while leading the strategic direction for each brand on your portfolio. You think in customer journeys, speak fluently in data, and know how to translate insights into programs that move revenue.

You will also play a key role in evaluating and recommending the right tech stack for each client, including loyalty platforms, subscription tools, review integrations, and emerging retention channels, ensuring every brand is set up with the right infrastructure to scale.

This is not a coordinator role. We need someone who has been here before, can lead without being managed, and is ready to take ownership of outcomes.

SCOPE OF WORK

Strategy and Campaign Planning

• Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brands
• Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity
• Write clear, detailed copy briefs and flow outlines tailored to each brand's voice, tone, and audience
• Build segmentation frameworks and customer journey maps designed to maximize engagement and lifetime value
• Leverage AI tools and advanced analytics to uncover opportunities and improve workflow efficiency
• Delegate campaign and flow builds to Retention Coordinators, then review, QA, and deliver actionable feedback
• Coordinate with design and copy teams to keep assets and ClickUp timelines on track
• Mentor junior team members and actively contribute to growing their strategic and technical capabilities

Optimization and Performance

• Analyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTV
• Design and execute A/B and multivariate tests across creative, cadence, offers, and segments and translate results into clear next steps
• Refine benchmarks, identify trends, and get ahead of problems before they affect performance
• Evaluate and pilot emerging retention channels including loyalty tiers, push notifications, and in-app messaging
• Document learnings and contribute to internal best practice development and team training

Tech Stack Management and Recommendations

• Audit existing client tech stacks, identify gaps, and recommend the right tools for each brand's stage of growth
• Advise on and help implement solutions across loyalty and rewards (Yotpo, Smile.io, LoyaltyLion), subscription management (Recharge, Skio, Stay), review and UGC platforms (Okendo, Stamped, Junip), SMS (Postscript, Attentive, Klaviyo SMS), post-purchase tools (Wonderment, Malomo, AfterShip), push notifications, and direct mail (PostPilot, PaperRun, etc.)
• Stay current on the retention technology landscape and bring proactive recommendations to clients and the internal team

Client Collaboration

• Join monthly or bi-weekly client calls led by Account Managers to present strategy, performance insights, and testing roadmaps
• Deliver concise, data-driven performance summaries that clearly communicate wins, gaps, and next steps
• Partner with Account Managers to ensure retention strategy integrates seamlessly with each client's broader growth initiatives

REQUIRED SKILLS AND EXPERIENCE

• 6+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
• Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
• Deep knowledge of Klaviyo including flows, segmentation, deliverability, and performance analysis
• Experience managing multiple client accounts simultaneously, preferably in an agency environment
• Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
• Solid understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
• Experience briefing and managing creative and copy teams
• Excellent written and verbal communication skills including the ability to present strategy clearly to clients
• Comfortable working autonomously in a fast-paced remote environment
• Proficiency with ClickUp (Or similar project management platform), Slack, and GSuite

NICE TO HAVE

• Experience with SMS platforms such as Postscript or Attentive
• Hands-on experience implementing or managing loyalty and subscription tools
• Familiarity with direct mail as a retention channel
• Experience mentoring or managing junior team members
• Experience with other ESPs like Braze, Iterable, and Salesforce Marketing Cloud

HOW WE WORK

You will work directly with our Director of Lifecycle and Retention Marketing and collaborate closely with Account Managers, additional Retention Strategists, designers, and copywriters. We operate through ClickUp for project management and Slack for day-to-day communication. Availability and responsiveness between 9am and 5pm US hours on business days is required.